The top 5 most creative brand ideas you need to know about right now, Brand purpose during a recession4 reasons to protect it, Small businesses on TikTok5 strategies to go viral, The top 5 creative campaigns you need to know about now, Post Malone and Katy Perry celebrate Pokmons 25th anniversary, Streaming TV surpasses cable viewing for the first time, Nielsen reports, Why the Mexican National Team is the cultural connector to a diversifying America, How OOH campaigns can deliver digital metrics, How to hit the marketing gas in the current economy, Molly Shannon stars in LendingTree's first celebrity campaign, Watch the sequel to Venus' pubic hair musical, Nike A.I. (73% of industry), Attention Index: 103 (3% fewer interruptions than avg. The Company's advertising sales organization, which operates as SXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. Poarch on Monday posted to TikTok to promote her Pandora playlist: Excited to help launch #TikTokTastemakers on @pandora Listen exclusively on #PandoraMusic. Contact the Creativity Editors. ), Impressions: In addition, TikTok users will also have access to select re-airings of Pandoras original events series, Pandora Live, following a recent rebroadcast of a Pandora event featuring Gwen Stefani and Jazmine Sullivan. When it comes to numbers, Bella Poarch's are staggering. TV Spend: AKA: Christopher E Poarch, Christopher E Poarch, Christophe Poarch, Christophe Poarch Related to: Amber D Poarch, Chris E Poarch, Crystal M Lawrence, Deena Marica Widener, Diane Poarch. It took Bella Poarch and Grimes five days before they were ready really, 100% ready to slap the shit out of each other. Never quit, be humble and listen! Skinner. Meanwhile, beginning Monday (May 24), SiriusXMs Pandora is launching a series of exclusive hosted playlists featuring popular TikTok creators starting with Bella Poarch who will take listeners through their favorite songs with special commentary about their selections. 45), and SiriusXM Urban View (Ch. By New York City-headquartered SiriusXM (NASDAQ: SIRI) just recently detailed the multifaceted marketing initiative via a formal release. This Women's History Month, SiriusXM is shining a spotlight on the women who bring their unique perspectives, talents and personalities to our airwaves. "The Home of SiriusXM" ad campaign was concepted by Translation, an independent creative agency built to help ambitious brands harness the power of culture to solve their biggest challenges. As of . $1,852,375 - 6 months 4 weeks ago, By The TV spots focus on the everyday activities where listeners may find themselves listening to SiriusXM from the front seat of the car, cooking in the kitchen, doing chores around the house, working out, or at a gathering with friends. One small step for a woman one rockin leap for womankind! Blackwood, Related: Celebrate the music of the iconic female-first Lilith Fair festival, Host: Debbie Gibsons Mixtape Show on The Blend. The spots will also be featured during NFL football broadcasts on CBS this fall, on iHeart and ESPN radio, cable networks including Discovery, Paramount, Bravo and BET and OTT channels such as Hulu, Roku, Viacom, Discovery+ and CBSi. Sign up to have it sent to your inbox. campaign pits Serena Williams against Serena Williams, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. 18), and The Loft (Ch. display: none !important; Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2020, which is filed with the Securities and Exchange Commission (the "SEC") and available at the SEC's Internet site (http://www.sec.gov). By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. 710), Griffin first worked with SiriusXMs Howard Stern on WRNW in 75. SiriusXM's largest multi-media ad campaign features stars and artists, many with SiriusXM shows, channels, pop ups: LL COOL J, Kevin Hart, Dave Grohl, Normani, Anitta, Bebe Rexha, Sway Calloway, Jeff Lewis, Kehlani, Diplo, Brett Favre, Helio Castroneves, Bella Poarch, Storme Warren and the Morning Mashup crew, Multi-channel campaign focuses on accessing exclusive SiriusXM programming outside the vehicle on the SXM App. Recently, Pandora LIVE celebrated Womens History Month with a virtual event that included performances by Gwen Stefani and Jazmine Sullivan, which was re-aired on TikTok. We are excited to work with SiriusXM on TikTok Radio and to bring TikTok creators to Pandora to make the trends, music, and creative influences that are playing such a defining role in modern culture even more accessible, said TikToks Global Head of Music, Ole Obermann, in a statement. Digital spots will appear in outlets such as Vox, The Verge, SBNation, Vulture, and more. It felt like a victory that was bigger than myself! Gibson. Added Scott Greenstein, president/chief content officer, SiriusXM, The effect TikTok has on music, and pop culture in general, is undeniable. Live on SiriusXM Urban View. After leaving behind a career as a fashion-advertising director, Bevy Smith has gone on to become a Gracie Award-winning radio-show host, motivational speaker, TV personality, brand ambassador, pop culture aficionado, and published author of her memoir Bevelations: Lessons From a Mutha, Auntie, Bestie. Meanwhile, beginning Monday (May 24), SiriusXM's Pandora is launching a series of exclusive hosted playlists featuring. I think thats a testament to everyone in our industry for fostering an inclusive environment, but it also takes hard work, perseverance and passion, which I believe is felt by the competitors and SiriusXM listeners alike. Sunday features LL Cool J, Bebe Rexha, Kehlani, Jeff Lewis, Hlio Castroneves, Anitta and Normani; Chores features Normani, Diplo and SiriusXMs Sway Calloway; Bathroom features Bella Poarch, Brett Favre, Diplo, Normani and SiriusXMs Calloway, Storme Warren and personalities from Morning Mashup., For this inaugural batch of spots, we worked with talent that demonstrates the amazing range of our content, from music to talk to comedy and sports. Females have a place in competition and as media members. SiriusXM reported $2.159 billion in revenue during Q2 2021 (for the three months ending on June 30th) an increase of about $285 million from the same stretch in 2020. A cavalcade of celebrities, musicians, athletes and influencers crowd into a single house for satellite radio network SiriusXMs latest brand campaign, its largest multimedia national ad campaign yet. As one of MTVs first-ever VJs (and the first female MTV VJ), Nina Blackwood spent five years introducing some of the most impactful music videos in pop culture history. Pandora is not the first music streamer to tap into TikToks influence for its own ends. Bella Poarch TV Commercials. from 8 AM - 9 PM ET. 102) show, Bevelations, she imparts her wisdom straight, no chaser while sharing stories about entertainment, dating and sex, womens issues, and much more. (17% of industry), Attention Index: 96 (4% more interruptions than avg. The effect TikTok has on music, and pop culture in general, is undeniable. Spotify is now curating TikTok hits across editorial playlists like Viral Hits, big on the internet, Teen Beats and others. That was a personal goal accomplished through hard work and building relationships over time. Actual results and the timing of events may differ materially from the results anticipated in these forward-looking statements. She also makes videos featuring singing, dancing and gaming content, among other things, and this month released her first single, Build a B*tch, which has broken into Spotifys U.S. and Global Top 50 charts. 1 two years in a row with songs I wrote and produced definitely broke some ground for the future of female writer-producers. This site uses cookies to provide you with a great user experience. In addition, Pandora users will be able to tune into the TikTok Hits Playlist at any time, which features popular and trending songs from TikTok. "The Home of SiriusXM" campaign lets us shine a light on many of the talented people in our diverse roster of stars and personalities who create exclusive programming for SiriusXM and interact with each other in a way not found on other audio competitors," said Denise Karkos, Chief Marketing Officer of SiriusXM. In 1988, Karen Hunter joined theNew York Daily News as its first Black female news columnist. TV Spend: You can connect with Bella Poarch on Facebook, Twitter, IMDB, and Wikipedia. She can be heard on a variety of SiriusXM NBA Radio (Ch. }. The channel will be presented by TikTok creators, tastemakers and DJs. Among the other SiriusXM initiatives is the soon-to-launch TikTok Radio, a full-time music channel featuring tracks trending on TikTok, which will be presented by TikTok creators, influencers and DJs. The satellite radio company and Pandora parent today announced a partnership with the social video platform to power several new initiatives, including a TikTok channel on SiriusXM, hosted TikTok playlists on Pandora and re-airings of Pandora LIVE events on TikTok. In September white hat auto hacker Sam Curry and other software security researchers were able to gain access to the personal information of Toyota customers via a telematics service provided by SiriusXM". An outdoor campaign will appear on billboards, subways, airports and commuter portals in New York City, Boston and San Francisco beginning September 13. 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Danielle Trotta has covered NASCAR, NFL, NBA, collegiate athletics, Supercross and MotoGP for some of the biggest broadcasting companies in sports. In one spot released today, Foo Fighters Grohl bakes a lasagna for the crew, but Hart cant hear him from his recording booth, where hes creating his own SiriusXM show, Straight From The Hart with Kevin Hart. Another spot focuses on getting listeners out of the car, the first space pioneered by satellite radio. Starting today, popular TikTok creators will curate, host and promote their own Pandora playlists to their fans on TikTok, starting with Bella Poarch. Added Scott Greenstein, president/chief content officer, SiriusXM, The effect TikTok has on music, and pop culture in general, is undeniable. As of the time of writing, Poarchs TikTok announcing her playlists, launched four hours ago, has 187.6K likes and 1 million views. Its a true honor to cover NASCAR and connect with NASCAR fans every weekday entering my fourth season on SiriusXM NASCAR Radio., Host: Randi Zuckerberg Means Business on Business Radio. In the years since the hard-hitting, seven-minute freestyle was released in 1984, Shante has mentored young women in hip-hop, made appearances on Ego Trips Miss Rap Supreme, was the subject of the biopic Roxanne Roxanne, and more. In addition, TikTok users will also have access to select re-airings of Pandoras original events series, Pandora Live, following a recent rebroadcast of a Pandora event featuring Gwen Stefani and Jazmine Sullivan. But despite MTVs channel-defining debut of The Buggles Video Killed the Radio Star, Blackwood has been keeping the spirit of radio alive with her daily show and the Big 40 Countdown on 80s on 8 (Ch. ), Impressions: Artist Image Is Everything Here's How to Build Yours on a Budget, Tunefinds 2022 Top TV Placements Show Sync Opportunities for Catalog Tracks Are Stronger Than Ever, Is Sync the New Radio? Click Manage settings for more information and to manage your choices. Being a woman in motorsports has been an honor. Angie Skinner has done everything from negotiate contracts for NASCAR Radio broadcasts to writing NASCAR-themed books and managing successful charity events, all while playing a vital role in managing her husbands racing career. 26), Deep Tracks (Ch. 43). By clicking Accept all you agree that Yahoo and our partners will process your personal information, and use technologies such as cookies, to display personalised ads and content, for ad and content measurement, audience insights, and product development. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. Our platforms will provide a unique opportunity for TikTok creators to engage with our listeners with content experiences that have never been done before in audio.. 1 single with her 1987 song Foolish Beat, released when she was 17 years old. ), Impressions: Since the beginning of her career, Dr. Nieca Goldberg, MD, has endeavored to advance womens healthcare, particularly in promoting the understanding of womens coronary and cardiovascular issues. The following factors, among others, could cause actual results and the timing of events to differ materially from the anticipated results or other expectations expressed in the forward-looking statements: the COVID-19 pandemic is adversely impacting our business; we face substantial competition and that competition is likely to increase over time; our efforts to attract and retain subscribers and listeners, or convert listeners into subscribers, which may not be successful, and may adversely affect our business; we engage in extensive marketing efforts and the continued effectiveness of those efforts is an important part of our business; we rely on third parties for the operation of our business, and the failure of third parties to perform could adversely affect our business; we may not realize the benefits of acquisitions and other strategic investments and initiatives; a substantial number of our Sirius XM subscribers periodically cancel their subscriptions and we cannot predict how successful we will be at retaining customers; our ability to profitably attract and retain subscribers to our Sirius XM service as our marketing efforts reach more price-sensitive consumers is uncertain; our business depends in large part on the auto industry; failure of our satellite would significantly damage our business; our Sirius XM service may experience harmful interference from wireless operations; our Pandora ad-supported business has suffered a substantial and consistent loss of monthly active users, which may adversely affect our Pandora business; our failure to convince advertisers of the benefits of our Pandora ad-supported service could harm our business; if we are unable to maintain revenue growth from our advertising products, particularly in mobile advertising, our results of operations will be adversely affected; changes in mobile operating systems and browsers may hinder our ability to sell advertising and market our services; if we fail to accurately predict and play music, comedy or other content that our Pandora listeners enjoy, we may fail to retain existing and attract new listeners; privacy and data security laws and regulations may hinder our ability to market our services, sell advertising and impose legal liabilities; consumer protection laws and our failure to comply with them could damage our business; failure to comply with FCC requirements could damage our business; if we fail to protect the security of personal information about our customers, we could be subject to costly government enforcement actions and private litigation and our reputation could suffer; interruption or failure of our information technology and communications systems could impair the delivery of our service and harm our business; the market for music rights is changing and is subject to significant uncertainties; our Pandora services depend upon maintaining complex licenses with copyright owners, and these licenses contain onerous terms; the rates we must pay for "mechanical rights" to use musical works on our Pandora service have increased substantially and these new rates may adversely affect our business; our use of pre-1972 sound recordings on our Pandora service could result in additional costs; failure to protect our intellectual property or actions by third parties to enforce their intellectual property rights could substantially harm our business and operating results; some of our services and technologies may use "open source" software, which may restrict how we use or distribute our services or require that we release the source code subject to those licenses; rapid technological and industry changes and new entrants could adversely impact our services; we have a significant amount of indebtedness, and our debt contains certain covenants that restrict our operations; we are a "controlled company" within the meaning of the NASDAQ listing rules and, as a result, qualify for, and rely on, exemptions from certain corporate governance requirements; while we currently pay a quarterly cash dividend to holders of our common stock, we may change our dividend policy at any time; and our principal stockholder has significant influence, including over actions requiring stockholder approval, and its interests may differ from the interests of other holders of our common stock; if we are unable to attract and retain qualified personnel, our business could be harmed; our facilities could be damaged by natural catastrophes or terrorist activities; the unfavorable outcome of pending or future litigation could have an adverse impact on our operations and financial condition; we may be exposed to liabilities that other entertainment service providers would not customarily be subject to; and our business and prospects depend on the strength of our brands.