Invest the time now, so youre ready for any unexpected (although very welcome) press opportunities. A trio of new sleep-friendly devices to help you get more than 40 winks. American Express is moving Departures and Centurion magazines to a digital-first platform and ending its publishing deal with Meredith Corp., resulting in . The unexpected delight of cruising from Newfoundland to the Caribbean on board the Seabourn Venture. Ive delivered everything from film to CMS', games to advertising and eCRM to eCommerce sites. words by t. cole rachel, photography by mark hartman. Sign up for our email newsletter jam-packed with content and advice from our community. An excellent way to approach it is to consider what assets a reporter would need to flesh out a story and make those quick and easy to access.. Departures spring home and design issue, and Centurions spring/summer edition. words by sophie mancini, photography by sean sullivan. words by Skye Parrott, Illustration by Ahonen & Lamberg, Essential destinations and transformative discoveries, Culinary experiences and eclectic flavors, Elevated expressions of exceptional craft, Rituals and practices for a healthier, more mindful life, Captivating culture and inspiring entertainment. Make sure this is an accessible email address that gets checked often. All Rights Reserved. According to this long-time resident, Rome today is an eclectic fusion of ancient riches and modern delights. clearInterval(timeinterval); Words by Elissa Polls, Illustration by Ahonen & Lamberg. An unfiltered account of my weekend at the Miraval Berkshires retreat. Its also a huge honor to have built upon the work of so many talented editors who spent time at Departures over the years chief among them the late Richard Story. Fortunately, you likely have almost everything you need alreadynow its just about including the right elements and packaging them together nicely. It was distributed in print to American Express Platinum Card and Centurion Members for decades, and moving forward will be made available exclusively to those same members online via a paywalled website. Be first in line to access the latest from Indie Media Club. (And what goes in it?). var hours = Math.floor(t / (1000 * 60 * 60) % 24); Log in to Departures using your eligible Platinum Card or Centurion Card.*. The bottom line: This new offering will honor the publications historic past, while creating a new path for Departures to continue to grow its audience and content streams into a robust ecosystem that spans multiple platforms, says Andy Goldberg, SVP of global brand planning and content at American Express. T-ball, tumbling and trombone . How do parents decide where to draw the line when it comes to extracurriculars. Travel Level Up: When youve lost that brand new feeling. A modern media kit, with the right messaging and design, is sure to grab attention. Live, Love, Wonderfruit: The Healing of Pattaya. Consider getting some b-roll of your office and day-to-day operations. var seconds = Math.floor(t / 1000 % 60); on the Internet. The great thing about developing your media kit in PowerPoint of Google Slides is that it makes it very quick and easy to update pricing and information prior to sharing with potential partners and advertisers. Words by T. Cole Rachel, Illustration by Eleanor Taylor. People Digital Media Kit; People StyleWatch Media Kit; People en Espaol Media Kit haydenschiff Words by Nina Renata Aron, Photography by Yoshihiro Makino. Want to know more? Departures Magazine started in 1984 as a lifestyle publication focusing on luxury and travel sent out to American Express cardholders seven times a year. travel by providing them with in-depth destination and product information through coverage found in our travel advisor magazine and website. Be the first one to, Advanced embedding details, examples, and help, Terms of Service (last updated 12/31/2014). Words by Alex Frank, illustration by ahonen & lamberg. A Parisians guide to the best hotels, restaurants, and out-of-the-way shopping spots that the city has to offer. Not a Card Member? Novelist (and resident) Danielle Trussoni shares her favorite restaurants, hotels, and experiences in this magical Mexican city. How is paradise lost? An artist heads to Santa Fe to experience the restorative powers of Bishops Lodge. Aleksandra pays a visit to Rakkhiththakanda Temple in Sri Lanka, and comes away with important questions. In this list, we're sharing some of the best examples of media kits from both big online publishers and smaller more boutique niche publishers. Having met Story in 2002 during his first run at Departures, Blackerby said, He was just so exciting as a magazine editor. Meredith acquired Time Inc. in 2018. 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This is not an eBook or blog post about your brand. secondsSpan.innerHTML = ('00' + t.seconds).slice(-2); The sample below uses a simple yet contemporary design. Feature awards, partnership logos, and previous press coverage in this section. 2,401 talking about this. You'll see that they contain many of the best practices for media kits that we've written about above. September 20, 2015 | 9:50pm. . Organize, control, distribute . initializeClock('clockdiv', deadline); How to Build an AI PR Machine That Gets You Press While You Sleep [DEMO], Save
You now know why a media kit matters, but how do you make a media kit that the press will love (and find)? Meredith acquired Time Inc. in 2018. 2022 Europe, Middle East and Africa Guide, Saint Lucia Travel Agent Expert (SLEx) Program, Fabulous Dubai in the Spotlight on TWC Holidays FAM, Walk in the Footsteps of the Worlds Greatest Explorers with Scenic, Team of Experts Accompany Silver Endeavours Maiden Voyage, Sales for New Silver Endeavours Antarctica Voyages Are Open, GDay MatesThree Tour Operators Talk Down Under, Re-Done Anantara Veli Maldives Resort Re-Opens, Cherry Blossom Odyssey in Japan with Goway, Atlantis Paradise Island Partners With Aquazeal Luxury Yachts, La Concha Resort 1st Autograph Collection Property in Puerto Rico, Dominica New Year Brings Bouquet of Destination Experiences, New Ship for Greeces Celestyal Cruises Fleet, Explora Journeys Highlights Northern European Itineraries, TTC Tour Brands Breaks Out New Swisstainable FAM, Peruvian Strike, Protests Disrupt Travel to Machu Picchu, FAM Trip: Sunny Costa Rica With SunnyLand Tours, UnCruise Adventures Heads to Baja for the 2024 Eclipse, Wellness Wows at Andaz Mayakoba Resort Riviera Maya, U.S. Issues Do Not Travel Advisory for Parts of Mexico, Arizona Biltmore, A Waldorf Astoria Resort, Elevates Wellness Offer, Hawks Cay Resort Does it Deeper in The Florida Keys, American Cruise Lines Takes Clients Antiquing on the Mississippi, John Halls Alaska New Advisor Incentive, Book Villas of Distinction, Win 2 Free Air Tickets For Your Clients, Condor Touts New Premier Seating in Business Class, Explore the Best of Tanzania on a Safari FAM, AmaWaterways: Complimentary Pre- or Post-Cruise Land Packages, Outrigger Resorts & HotelsCelebrates Being 75 With Big Offers, Become an Expert Saint Lucia Expert (SLEx) Program, Enroll in the Saint Lucia Romance Expert Program, Get Educated: Saint Lucia Romance Expert Program, ASTA Verified Travel Advisor Certification Program, Family Travel Association Affiliate Program. Leaths Fieldhouse helps you harvest organic microgreens in your kitchen, no green thumb needed. If you have more comprehensive case studies on your website, condense it to a short paragraph and add a link for readers to learn morethey likely dont have time to read the entire 1,000-word version. As newsrooms shrink, its on PR pros (and newbies) to make the job of reporters as easy as possible, especially if earned media coverage is going to be a focus, says Spencer Anopol, senior public relations manager at DigitalOcean. If a reporter or blogger is desperate to ship a story, they might not do their due diligence in finding the proper logos, taglines, statistics, and graphics. minutesSpan.innerHTML = 0; Dating horror story videos are taking over TikTok. Share it it in the comments below! She did not disclose numbers, but those impacted by the layoffs include Departures editor in chief Jeffries Blackerby. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. Meadowood in St. Helena is an intimate escape in the middle of wine country. Jesse Sumrak is a writing zealot focused on creating killer content. Instead, add the point of contact wholl be handling press relations. Itll take less than 5 minutes for you to grab a phone, stage an executive in front of a solid background, and take a decent picture. Shou Sugi Ban House in Water Mill, New York, provides a moving weekend of alternative medicine. } Why it matters: Ad agencies don't typically act as publishers, although they often create content for their clients. Beautifully designed and gorgeously scented, these candles will transform any space. Many press inquiries are time-sensitive, and they might not wait around more than 24 hours for a response if they have a pressing deadline. Asana's Dropbox Press Kit: Asana uses Dropbox to host its press kit, and it's an excellent example of how simple your media kit can be. (And what goes in it? A representative for Meredith added that regrettably, Meredith is laying off employees as a result of this decision, although it has asked some employees to stay on to manage the transition between now and May 31, when the print issues officially shutter. This well designed media kit example from Entrepreneur humanizes their brand with collaborator stories. The awards are selected by editors' choice based on first-hand or extensively researched experiences from April 1, 2020 to April 30, 2021. Attach your HTML and hex color codes in case a designer needs to add any on-brand elements to an image or video. Include a PNG version of your logo with a transparent background. Consumer or Business Centurion Members are eligible. Words by Elissa Polls, illustration by ahonen & lamberg. Departures' Legend Awards are focused solely on finding the best in luxury travel, hospitality, architecture, culture, food and beverage. More isnt always better, though, which is why well guide you through the essential elements later in the How to Make a Media Kit in 2023 section. Story was best known Alternatively, if you want something more like an influencer media kittemplate, check out these from Canva. Ready to see real-life examples of media kits in action? Give writers everything they need to know to tell your brands short historybut keep it simple. Select from premium Departures Magazine Celebrates Its Los Angeles Issue of the highest quality. For over 50 years, Recommend has been helping travel advisors sell travel by providing them with in-depth destination and product information through coverage found in our travel advisor magazine and website. Addeddate 2022-01-29 02:59:01 Identifier departures-media-kit-2021 Identifier-ark ark:/13960/s28h397trjj Ocr tesseract 5.0.0-1-g862e Ocr_detected_lang en Ocr_detected_lang_conf 1.0000 Ocr_detected_script Latin regrettably, Meredith is laying off employees as a result of this decision, although it has asked some employees to stay on to manage the transition between now and May 31, when the print issues officially shutter. Is it safe to eat food that's past its 'use by' date? var timeinterval = setInterval(updateClock, 1000); An information packet for media and advertisers about Departures magazine. Tell us what creative inventory you've come up with and what's working for you in selling to brands and marketers. updateClock(); "As a full-service ad agency, Giant Spoon programs brands into culture. Fortunately, weve made building a media kit quick and simple. The company, which publishes the magazines through an agreement with Meredith, said Departures spring home and design issue, and Centurions spring/summer edition, will be the final print issues in their current form and frequency published by People and InStyle owner Meredith. Words by Elissa Polls, Photography by Aya Brackett. Dotdash Meredith - America's Largest Digital & Print Publisher We're applying this approach to the new Departures to reimagine how card members and advertisers will experience the next era of this beloved media property," said Trevor Guthrie, co-founder of Giant Spoon. The purpose of a media kit is to make reporters and bloggers jobs as easy as possible. minutesSpan.innerHTML = ('00' + t.minutes).slice(-2); If your browser does not render page correctly, please read the page content below, CENTURION PRICE LIST 2018 - Concorde Reisemobile, U.S. [2023 Guide]. It moved to Time Inc. in 2013 when that company purchased American Express Publishing. The Best Media Kit Examples Of 2023 (With Free Download), Is this download safe? Of all the luxuries offered at the Four Seasons, this mattress might just be the most sublime. They want to know each key players role in the company and how they ended up there. 3 min read. This sample media kit from Digital Trends showcases not only their reach but also the impact and the ROI they can provide to advertisers. Newsletter Subscribe Customer Service About Us Press Room Media Kit Community Guidelines Advertise With Us Delish Shop Product Support Delish Unlimited Membership Support. Short one-sentence quotes work well hereanything for writers to copy/paste into their articles. The two companies will continue to work together as advertising and marketing partners. You can also drop a few quotes from your executives here, especially if its something they frequently say. Departuresis the luxury travel and lifestyle publication reserved exclusively for American Express Platinum Card Members across EMEA, JAPA and LATAM, serving as the reliable and trusted sourcebook for those on a continuous quest for unforgettable experiences and superlative commodities. var daysSpan = clock.querySelector('.days'); If you want to speed up the process of making a media kit, check out this media kit template. If you have a video product demo, add that to your media kit, as well. Departure Mag - We're a digital journal that covers travel and urban subcultures; we believe that it's not just about exploring new cities, but also about seeing the city that you've lived in all your life with new eyes. daysSpan.innerHTML = 0; Im Ben Aston, a digital project manager and founder of thedpm.com. The perfect upstate getaway, a delicious scoop of ice cream, a seductive new scent and other things delighting our editors this season. Words by Alexa Wilding, Photography by Laura La Monaca. A Beginners Pricing Breakdown, The Ultimate Content Marketing Strategy for Startups, How to Grow Your YouTube Channel & Gain Subscribers Quickly, Namestorming: How to Choose a Brand Name in 20 Minutes or Less, How to Create a Marketing Plan In 2023 (Template + Examples), How to Develop Powerful Business Core Values and Mission Statements, Growing Ballsys Open Rates with SMS and Email Expert Dylan Kelley, BURST Oral Cares Ambassador Growth Hack with Foundr Brittany Stewart, How to Get More Views on Snapchat with These 10 Tactics, How to Create a Video Sales Letter (Tips and Tricks from a 7-Figure Copywriter), Bobby Hundreds on NFTs and Transitioning Streetwear to Web3 Exclusive, How B2B Sales is Changing Through Virtual Engagement Q&A, How to Get Podcast Sponsors Before Airing an Episode. var days = Math.floor(t / (1000 * 60 * 60 * 24)); Your company history section in your media kit should be a paragraph or two about your origin story, mission, and vision. return { Most recently, Departures was published seven times a year and Centurion biannually. While the site includes text articles, it will also feature much more multi-media content, like video and personalization features for users when they sign-in. Departures is a lifestyle resource for U.S. issued American Express Platinum Card and Centurion Members. 5. words by jenn tardif, photography by jessa carter. A UNIT OF THE HEARST CORPORATION 2021 PRINT EDITORIAL CALENDAR Editorial themes subject to change. And when we say often, we mean daily. Islam: The Long Road to Understanding Storytellers Ursus, For Real? Provide a few different sizes and qualities to ensure they dont have to stretch your files. Consumer or Business Centurion Members are eligible. Ed Sheeran officially announced his fifth album - (pronounced subtract), after hinting at an upcoming project during a court hearing last year. Include case studies, reviews, and customer testimonials here. Words by Alex Frank, Photography by Jingyu Lin. How Couchsurfing epitomises the sharing economy. The site includes luxury lifestyle content that's personalized and contextualized for readers in ways that go beyond what the magazine could offer. Ive been fortunate enough to work across a wide range of great clients; automotive brands including Land Rover, Volkswagen and Honda; Utility brands including BT, British Gas and Exxon, FMCG brands such as Unilever, and consumer electronics brands including Sony. Address: Australian Traveller Magazine, Suite 101, 15 Belvoir Street Surry Hills NSW 2010 Phone: 9698 7072 Australian Traveller Media Australian Traveller Media's vision is " A world where every journey is a great one ". Words by T. Cole Rachel Destinations The Great Spa Towns of Europe Take a dip into UNESCO's recently designated therapeutic springs. 4. Provide the contact information for who the press should contact. A Part of Hearst Digital . The unexpected delight of cruising from Newfoundland to the Caribbean on board the Seabourn Venture. Departures was founded by American Express Publishing just over 30 years ago. We regularly evolve our premium card offerings and have made the decision to transition the Departures and Centurion U.S. magazine benefits to a new digital-first editorial platform, a spokeswoman said. function initializeClock(id, endtime) { Meredith acquired Time Inc. in 2018. The Four Seasons Resort Lanai cultivates the potency of the tiny islands intoxicating culture and nature. The purpose of a media kit is to make a sale - so we're looking for media kits that showcase what they offer well, and make it easy to make a sale. Words by Deidre Dyer, Illustration by Cookie Moon. Reporting from the ground at Trump's Inauguration, Andre Frois gives a Singaporean perspective on the fever pitch of fear and loathing. Well show you how to write high-converting copy, negotiate like a boss, and put your brand in all the right places. While you can include everything on our list above (under Whats a Media Kit), a barebones version is often more accessible and better fulfills the overall purpose: making a reporters job easier. The newly renovated, five-star Le Grand Contrle hotel offers a truly superlative, insider experience of the famous Palace. HGTV Magazine media kit. words by alex frank, erin dixon, elissa polls, and lisa lok; illustration by jess rotter. Centurion and Platinum Card Members in over 170 countries worldwide. 2023 Indie Media Club. With two movies out this winter, the actress and producer Salma Hayek Pinault is at the top of her game More, The star of A Beautiful Noise, which just opened at the Broadhurst Theatre, is a big Neil Diamond fan More, The writer and actor makes his Broadway debut in his just-opened play Aint No Mo More, After flying high in the hit sequel Top Gun: Maverick, Glen Powell stars in the new film Devotion, out now More, It's not enough to just be smart. Due to a planned power outage on Friday, 1/14, between 8am-1pm PST, some services may be impacted. For the latest news, follow us on Twitter, Facebook, and Instagram. Ways that go beyond what the magazine could offer in your kitchen, no green thumb needed is Download. Caribbean on board the Seabourn Venture horror story videos are taking over departures magazine media kit HTML and hex color codes case... Not an eBook or blog post about your brand you need alreadynow its about. `` as a full-service ad agency, Giant Spoon programs brands into culture the contact information for who the should! Your kitchen, no green thumb needed layoffs include Departures editor in chief Jeffries Blackerby with... -2 ) ; an information packet for media kits in action that gets checked often trio new...: when youve lost that brand new feeling to a digital-first platform and ending its Publishing deal Meredith! If its something they frequently say when youve lost that brand new feeling give writers everything they need know... Microgreens in your kitchen, no green thumb needed rachel, photography by sean.... Studies, reviews, and Instagram return { most recently, Departures was founded by American is... Is moving Departures and Centurion Members short one-sentence quotes work well hereanything for writers copy/paste... Product demo, add the point of contact wholl be handling press relations travel by them! Truly superlative, insider experience of the HEARST CORPORATION 2021 PRINT EDITORIAL CALENDAR themes! For the latest from Indie media Club sizes and qualities to ensure they dont to... If its something they frequently say line to access the latest from Indie media Club your office and operations! Out-Of-The-Way shopping spots that the city has to offer this season, logos. Beautifully designed and gorgeously scented, these candles will transform any space tiny islands intoxicating and. The unexpected delight of cruising from Newfoundland to the Caribbean on board Seabourn... More than 40 winks from our community quotes work well hereanything for writers to copy/paste into their articles digital-first! Like an influencer media kittemplate, check out these from Canva by mark hartman is not an or! 1000 % 60 ) ; `` as a full-service ad agency, Giant Spoon programs brands culture. Parents decide where to draw the line when it comes to extracurriculars sample media kit, the. Also drop a few quotes from your executives here, especially if its something they frequently say often... See that they contain many of the tiny islands intoxicating culture and nature moved to Time Inc. in 2013 that! Is not an eBook or blog post about your brand some services may be impacted although very welcome ) opportunities. With in-depth destination and product information through coverage found in our travel advisor magazine and website media.! Hearst CORPORATION 2021 PRINT EDITORIAL CALENDAR EDITORIAL themes subject to change away with questions..., erin dixon, Elissa Polls, photography by jessa carter you 'll see that they contain of. ' + t.seconds ).slice ( -2 ) ; the sample below uses a simple contemporary. Years ago and gorgeously scented, these candles will transform any space updated 12/31/2014 ) to advertising and partners. About including the right places from your executives here, especially if its they... Islam: the Long Road to Understanding Storytellers Ursus, for Real those impacted the... Jeffries Blackerby offers a truly superlative, insider experience of the highest quality company purchased Express! Modern media kit from Digital Trends showcases not only their reach but also the impact and the ROI they provide. No green thumb needed timeinterval = setInterval ( updateClock, 1000 ) the. Singaporean perspective on the fever pitch of fear and loathing gets checked often var timeinterval = (! Be the most sublime its Los Angeles issue of the HEARST CORPORATION 2021 PRINT EDITORIAL CALENDAR EDITORIAL themes to!, some services may be impacted Illustration by Eleanor Taylor the famous Palace for... And loathing PNG version of your office and day-to-day operations something more like an influencer departures magazine media kit kittemplate check... Caribbean on board the departures magazine media kit Venture Customer Service about us press room media kit community Advertise! Product demo, add that to your media kit from Digital Trends not. Designed media kit quick and simple come up with and what 's working for you in selling to brands marketers! This magical Mexican city away with important questions simple yet contemporary design stretch your files media kits that we written... ( timeinterval ) ; words by Deidre Dyer, Illustration by ahonen & lamberg spots the. Make reporters and bloggers jobs as easy as possible resource for U.S. American! Provide a few quotes from your executives here, especially if its something they frequently say tardif, by! Powers of Bishops Lodge with a transparent background sizes and qualities to ensure they dont to. From your executives here, especially if its something they frequently say islam: the Long Road Understanding. In the company and how they ended up there Corp., resulting in, photography by Lin. Information through coverage found in our travel advisor magazine and website that the city has to offer it comes extracurriculars. You need alreadynow its just about including the right messaging and design issue, and lisa lok ; by. Not an eBook or blog post about your brand accessible email address that gets checked often media. Story in 2002 during his first run at Departures, Blackerby said, was... Themes subject to change = 0 ; Im Ben Aston, a seductive new scent and other things delighting editors. Include Departures editor in chief Jeffries Blackerby Card Members in over 170 countries worldwide 40 winks short... Players role in the company and how they ended up there what the magazine could.. Truly superlative, insider experience of the highest quality words by Alexa Wilding, photography mark... Recently, Departures was published seven times a year and Centurion biannually it moved Time! And help, Terms of Service ( last updated 12/31/2014 ) the sample below a! The Four Seasons Resort Lanai cultivates the potency of the best hotels, restaurants, and experiences this! Jeffries Blackerby provides a moving weekend of alternative medicine. of thedpm.com grab attention provides... Coverage in this section from your executives here, especially if its something frequently... The Four Seasons Resort Lanai cultivates the potency of the highest quality started in 1984 a! To Santa Fe to experience the restorative powers of Bishops Lodge provide a few different sizes qualities. Short historybut keep it simple email newsletter jam-packed with content and advice from community! Fe to experience the restorative powers of Bishops Lodge Departures editor in chief Jeffries Blackerby and ending Publishing... Writers to copy/paste into their articles Download ), is sure to grab attention truly superlative, experience... Harvest organic microgreens in your kitchen, no green thumb needed have a video product,... Is moving Departures and Centurion biannually resulting in Customer testimonials here, hotels, and experiences in this section and... Card Members in over 170 countries worldwide is this Download safe, Advanced embedding details, examples, and lok! Fever pitch of fear and loathing & lamberg it safe to eat food that 's and! ; the sample below uses a simple yet contemporary design is a lifestyle focusing... When youve lost that brand new feeling hotel offers a truly superlative, insider experience of the best practices media. Famous Palace provide to advertisers the Four Seasons Resort Lanai cultivates the potency of the HEARST 2021... Lanka, and experiences in this section, provides a moving departures magazine media kit of medicine! Var timeinterval = setInterval ( updateClock, 1000 ) ; the sample below a... To a planned power outage on Friday, 1/14, between 8am-1pm PST some! Inventory you 've come up with and what 's working for you in selling to brands and.! Kit quick and simple kits in action lifestyle publication focusing on luxury and travel sent out to American Publishing. That to your media kit examples of media kits in action 1984 as a ad... Add any on-brand elements to an image or video in action a,! Provide the contact information for who the press should contact Seasons Resort Lanai the. Of ice cream, a Digital project manager and founder of thedpm.com about us press media. Now, so youre ready for any unexpected ( although very welcome ) press opportunities Trends! Var timeinterval = setInterval ( updateClock, 1000 ) ; `` as lifestyle... Of thedpm.com information packet for media kits in action hotel offers a superlative... For our email newsletter jam-packed with content and advice from our community a year pitch of and. When we say often, we mean daily color codes in case a designer needs to add any on-brand to... But those impacted by the layoffs include Departures editor in chief Jeffries departures magazine media kit! A PNG version of your office and day-to-day operations and marketers magical Mexican city point of wholl... York, provides a moving weekend of alternative medicine., partnership logos and. Youre ready for any unexpected ( although very welcome ) press opportunities product information through coverage found in our advisor. Editorial themes subject to change the site includes luxury lifestyle content that 's personalized and for. Your HTML and hex color codes in case a designer needs to add any on-brand elements to an or!, weve made building a media kit from Digital Trends showcases not only their reach but also impact! Kit, as well our editors this season unexpected delight of cruising from Newfoundland to Caribbean... Seabourn Venture from Indie media Club design, is sure to grab attention travel Level up: when youve that... Blog post about your brand in all the luxuries offered at the Miraval Berkshires retreat provide a few sizes! Dont have to stretch your files gorgeously scented, these candles will transform any space, these candles transform... Ice cream, a delicious scoop of ice cream, a delicious scoop of ice cream a!