Natalie MacLean offers North America's most popular online wine and food pairing classes. The way I explain it is that weve developed from our teenage years and were now middle-aged, so were so much more. Of its eight things, Kim Crawfords Sauvignon Blanc is the greatest vendor by an overwhelming margin, representing 90% of the brands deals. During the daytime, strong and warm norwest winds from the mountains prevail, encouraging flower fertility and ripening. Make It Amazing was created by Kim Crawfords creative agency of record, Chicago-based Cavalry: Kim Crawford Make It Amazing TV Commercials: Birthday: https://youtu.be/hBnoFN_EgGo Weve seen a great response so far which is fantastic, we have some loyal customers who know the brand and want an alternative for different occasions. $13.49 + CRV . Usually, when you take New Zealand sauvignon blanc you dont even need to pick it up. For further information, please visit www.kimcrawfordwines.com, or follow us on Facebook and Instagram. In 2003, Crawford sold the brand to Canadian company Vincor - the same year the Kim Crawford Sauvignon Blanc first made Wine Spectator's Top 100 List (it has since been included several times). Our approach to this was to counter a market flooded with oak aged Chardonnay and the result was a truly unique expression of Marlborough Sauvignon Blanc that stood out compared to existing examples on the market at the time.. So what if, some time in the future, on this patch of organic land, Kim Crawford makes a wine better than all the rest. We farm like the Old World. He says no. In any case. Two companions and I tasted the Kim Crawford Sauvignon Blanc Marlborough 2014 rare for this review. The Crawfords are now almost a decade into their second act, running Loveblock Wines, their organics-driven estate amid the windswept hills of Marlborough in the northeastern tip of the South Island. Its good to break even and to be a base for the brand, says Erica. This Sauvignon Blanc is a consistently flavorful wine. and consent to Kim Crawfords use of my personal information for marketing and analytics purposes, including receiving marketing and promotional communications. The sauvignon blanc is described as a "premium brand," selling for around $25. 32 reviews. The vineyards of Kim Crawford are located in outstanding, predominantly coastal sites. Lets move on to the detailed review. . Who is US Representative for Gainesville Georgia? However, that hasnt stopped the brand directing its messaging toward women its recent TV commercials depicting girls nights out (and in). Wine writer Keith Stewart, who exposed the Coopers Creek scandal, thinks the secret of the brand's success was Erica's skill at marketing. 2014 - 2023 VinePair Inc. Made In NYC. Anthony has been influenced by New Zealands unique natural beauty and uses it to inspire wines with robust, fruit-driven flavors that accentuate a gentle and natural character. Theyd borrowed $70,000 against their home to establish contracts with growers for the fruit, and were producing the wines using facilities rented from other vineyards. I was happier dealing with one person [Vincor] rather than five., Constellation Brands, the worlds largest wine company, bought Vincor for $1.3 billion in 2006. It was an innovative approach at the time, with Kima well-known local winemakerbuying grapes from contract growers and making wine in leased facilities, allowing them to avoid huge outlays for land, vines and equipment. That represents 25% of the New Zealand wine category. I did the only thing I knew how and said, Bring it on. Thats very much my attitude., But while relationships with some industry heavyweights had soured, the Crawfords had strong pockets of support in other quarters, most famously among the gay community in the North Island city of Auckland. About NZ$18 million was exchanged up front, with the balance contained in an earn-out clause over the five years the Crawfords remained in the business to drive up sales and exports. Pinto gris is something that we, as New Zealand winemakers, have struggled with a little bit, she said. A New Zealand national, Dave Edmonds has been producing wines for over 20 years and is as passionate about Marlborough Sauvignon Blanc as the day he started. The grapes that we select are grown in vineyards scattered among the stunning vistas and coastlines of New Zealand. We think of terroir as natural magic, but what is the human contribution to this elusive concept? 2021 did see lower harvest yields right across the industry largely due to weather, and this coupled with unprecedented global demand for Marlborough Sauvignon Blanc has created a supply-demand challenge, Erica admitted. The brand keeps it basic in the naming division, marking wines after their assortments: Kim Crawford Chardonnay, Kim Crawford Sauvignon Blanc, etc. With grapes grown between the latitudes of 34 and 47, our growing regions cover a distance of 1,000 miles from the northern tip of the country to the southern coast. Based in Marlborough, the company makes a large range of wines sourced from multiple regions around New Zealand. One of the keys when I make the wine, is being really true to type so, for instance, as soon as you put your nose in the glass and smell it, you know that it's made of Sauvignon Blanc. In 2006, it was purchased by Constellation Brands, one of the worlds largest wine, beer, and spirits producers (known for such powerhouse brands as Corona and Svedka). Kim Crawford Wines started out in a small Auckland cottage in New Zealand. The wines consistent quality, distinct crisp flavor, and understated elegance exceed expectations and empower consumers with an effortless choice. In a glass, this wine presents pale, brilliant straw in variety. The winemaker is Anthony Walkenhorst. The wines are also available at Costco, as well as Trader Joes, to the delight of many VinePair readers. Kim Crawford Sauvignon Blanc is a white wine from New Zealand. All Kim Crawford wines have to bend off covers, making them simple to open while retaining its freshness. We couldnt get bank funding, so we had to bring capital in through five or six equity partners or through selling the brand. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four separate occasions . We support the fight against underage drinking and drunk driving. I dont think we understood how difficult the farm was going to be, says Erica. In 2003, the Crawfords sold the labelbut not its physical assets, which by this point included a 45-hectare blockto Canadas Vincor International, which itself was acquired three years later by global drinks giant Constellation Brands. Kim Crawford Illuminate reflects the brands signature crisp flavor, the company says, with an evolved label design to differentiate from the core varietals. Kim Crawford is thenumber-one Sauvignon Blanc and New Zealand Wine brand in the United States(IRI, 2019). Jim Tannock Photography | Blind River vineyard in Marlborough produces sauvignon blanc for the Kim Crawford brand. In 2006, it was bought by Constellation Brands, one of the worlds most extensive wine, lager, and spirits makers (referred to for such stalwart brands as Corona and Svedka). Does that matter? So the expression is quite different. WHITE PLAINS, N.Y. AND MARLBOROUGH, New Zealand, June 25, 2019 - The United States Tennis Association (USTA) and Kim Crawford Wines today announced a new partnership that names Kim Crawford Wines as the official . with vibrant acidity. To learn more visit www.responsibility.org. Were quite restrained but hopefully a bit more complex.. Instead they adopted a low intervention chemical approach affecting two thirds of their plantings, and theyve had to decommission a number of hectares on top of the hill that werent producing. It was expected that the taste would be sweet, but it was not. A woman walks into a grocery store and picks up a bottle of Kim Crawford Sauvignon Blanc before grabbing a pair of sunglasses from the display and strutting her stuff down the aisle. Whats more, for the people who need to take their wine in a hurry (or need a significantly simpler lift from the cooler), the brand likewise offers its Sauvignon Blanc in jars an optimal bundle for picnics and social occasions. I anticipated that the taste should be sweet, given the fragrance. I think theres been a stage where its been too sweet. The Loveblock is closer to a pinot from Oregon or Californias Santa Barbara County. Kim Crawford's most notable wine is its Sauvignon Blanc, which is the most popular New Zealand wine sold in the United States. 2022 Kim Crawford Wines. J.S.W. He and his wife, Erica. The Crawford's 18-year-old son, Rory, is to begin studying winemaking this year but he, too, will be unable to use the Crawford name to promote any wine he might make in the future. Kim Crawford was launched by the eponymous Crawford in 1996 in Auckland, but moved into a state-of-the-art winery in Marlborough in 2000. You must be of legal drinking age to enter this site. When it comes to champagne and sparkling wine, the terms Brut and Extra dry are often used to, 20 Best Classy Wine Quotes For Every Wine Lover! Brut vs Extra Dry: Which is Better? The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. California Sauvignon Blanc Revolution is Here. For me this is generational, says Kim, who grew up on a farm in rural New Zealand and studied oenology at university. The brand, named after its founder, was launched in 1996 in Auckland, New Zealand, and quickly made a reputation for itself especially for its sauvignon blanc. More precisely, its Crawford herself, who has a background in science, looking after the 350 acres of vineyards. While this may be because of the brands name being more straightforward for Americans to articulate than most other Kiwi brands Maori names, Crawford credits the brands prosperity with his choice not to improve the wines then, at that point, a typical practice among New Zealand wine brands endeavoring to oblige Americans saccharine palates. The label posted $229 million in retail sales in the U.S. last year, making it the top-?selling New Zealand wine brand there, according to U.S. market-research firm Impact Databank, and the top-selling sau?vignon blanc. Kim Crawford wines came in at around $15 to $17 and quickly gained market share. A balanced flavor profile is provided by a wine filled with juicy acidity and fruity sweet flavors. Buyers were back for a big Napa auction on the weekend, and their wallets were open. The brand has also developed the Illuminate Sauvignon Blanc, a low calorie, low alcohol, white wine option. Erica Crawford says shes convinced that producing ethical wine is where the New Zealand industry needs to head. New Zealand is famous for its sauvignon blanc, but the Crawfords didnt want another big, aromatic wine. Within seven years, Kim Crawford Wines was the countrys tenth-largest winery in global sales. Kim, who has been married to Erica for 27 years, tagged along, up for the challenge of using old-world methods to grow grapes and make wine. He makes very clean, precise wines. Warm, north-facing hillsides, river valleys and terraces, and coastal areas provide a range of low vigor vineyard sites suitable for a diversity of varieties. 8 Best Wines with Lasagna Perfect Pairing Guide. How much does it cost to get married at the courthouse in Kentucky? This is not for money. The Kim Crawford brand presently dwells over around 5,000 sections of land across New Zealand. Only two years after launching, Kim Crawford wine began exporting to the United States. He joined the brand in 2005, working intimately with the organizer, Kim Crawford. What Are Wine Gums? The couple had identified a gap in the mid-price market, beneath the premium-branded Cloudy Bay. Its biggest overseas market is the U.S., which has developed a particular liking for the crisp, clean taste of Marlborough sauvignons. There is a U.S. Representative named Andrew S. Clyde. And its those under 30 who are particularly interested in that.. In 2019, over 100,000 glasses of Kim Crawford were sold at the event. Its one of the most accessible Sauvignon Blanc wines out there, one you can find in most, if not all, local wine stores. By using this website, you agree to the Privacy Policy & Terms and Conditions of use. Who said we will not go quietly in the night? It comes at you, right? I personally would say that I loved this wine a great deal. Were looking forward to a bumper harvest in 2022!, Raise a glass to International Sauvignon Blanc Day. This is a diverse role and offers and excellent team TCW Equipment is an expanding company based out of Santa Rosa, CA. The grapes benefit from long days, clean sea breezes and crisp nights. Standard delivery 1-2 weeks More shipping info Shipping info. The name Kim Crawford is a familiar one for many wine drinkers. Sauvignon blanc wines make up more than 85% of New Zealands total wine exports, which hit a record $1.2 billion in June. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four separate occasions . It was my baptism of fire.. Property values in Marlborough have surged in recent years, with wine companies and investors hustling to nail down grape supplies to meet demand. If I was God, I think it would be essential for all New Zealand wines to be organic. Furthermore, this wine has won a few gold decorations beginning with its 2009 rare. 2007 - 2023 - Wine Industry Network LLC. Kim has already named wines after his children: Pia has a complex, opinionated and challenging wood-aged sauvignon blanc, and Brut Rory is bubbly, youthful and full of life., I havent yet made a wine good enough to be called Erica. Pick Up In stock. To learn more visit www.responsibility.org. She was named the World's Best Drinks Writer at the World Food Media Awards in Australia. When youve sold your name for close to 60 million New Zealand dollars ($49.5 million), it pays to be careful how you use it: legally, under the terms of the nearly 10-year-old deal, neither of the Crawfords can promote their links with any other wine. There is reason for her excitement. But we now have infrastructure and know what to plant. So far the Crawfords have put around $8 million into Loveblock, and despite the slow return on investment, the label has grown enough to reach a tipping point. Maverick was the whole brand. Kim and Erica took a novel path, but it enabled them to fund their dream, and thats to have all the elements, the personality of the brand and control over the way the raw product, the grapes, are grown. It is truly a cool climate. This is Kim Crawfords first marketing campaign since becoming the most advertised wine brand in 2018[iii] and is supported by a 360-degree integrated marketing plan including TV and digital advertising, social media content, dynamic displays at retail, strategic partnerships, consumer sampling, and experiential programming. I think the gewrztraminer can quite easily overpower pinot gris.. While the Crawfords have since sold the Kim Crawford brand, the couple has begun producing wine under a new name: Loveblock. Who was the only black actor on The Andy Griffith Show? September 11, 2022 by Rosamie. The U.S. saw its most memorable containers of Kim Crawford Wines in 1998, two years after the organizations establishment. The brand's founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. Kim Crawford Wines pair well with new shellfish, asparagus, lobster, or summer plates of mixed greens. The wine which is 100 percent pinot gris exhibits flavors of papaya, pear and lime, along with good texture on the palate, Crawford said. and know what to plant, says Erica Crawford, with husband Kim at their Marlborough estate. This is in line with recent consumer trends torwards lower-ABV, less-alcohol, better-for . The Kim Crawford Sauvignon Blanc wine, in my opinion, is a nice drop. Now as Chief Winemaker, he is excited to leverage his wealth of experience on Kim Crawford in producing quality wines for the world to enjoy. It gave them the means to live their values, says Erica, 56, who today drives the Loveblock philosophy and business as the companys managing principal. For me, its quite Burgundian. Expanding the estate is all about the kids. Though New Zealands wine regions produce more than Sauvignon Blanc, the varietal is undoubtedly its largest, accounting for more than 60 percent of the countrys total output. I think Im old enough now to do whatever I want, she said. When we came here with sauvignon blanc way back in 1997, it was such a new thing. Are there any movies about Dr Jekyll and Mr Hyde? Hopefully, Ill be good enough one day.. $19.99. Subscribe to Forbes Asia. You might want to buy a vineyard, but its very difficult.. During the tasting, Crawford poured three wines: a pinot gris, a sauvignon blanc and a pinot noir. Once again, Champagne announces grand plans for the future, but the detail is a little sketchy. We know that nearly half of regular wine drinkers in Australia are moderating their alcohol intake and a majority of those who are, are looking to low and non-alcoholic alternatives. Hawkes Bay is in the North Island of New Zealand and is the countrys oldest wine region, dating back to 1851. Crawford famously backed Musk's 'extremely hardcore' Twitter 2.0 culture when he first took over, and was pictured on the office floor in a sleeping bag with a sleeping mask in November 2022. Kim Crawford Sauvignon Blanc has an overall rating of 4.5 out of 5 stars. November 2, 2020 Kim Crawford Illuminate Sauvignon Blanc and Ros. Its a brand steeped in resilience and that is what we are celebrating as its something we can all identify with.. They want to know where its grown, how its grown, what has gone into it. According to the Crawfords, this wine is far subtler and more. With more than 90 hectares of their land holdings planted, the Crawfords now number among the top 10% of the countrys largest vineyard owners. Mix Kim Crawford Pinot Noir with hot chocolate, or make a Paloma using Sauvignon Blanc at your next happy hour or dinner party. Seven distinct sub-regions make up Marlborough, and the differences among them hold the key to blending intense and complex Kim Crawford Marlborough Sauvignon Blanc. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. 1-selling Sauvignon Blanc and leading New Zealand wine brand in the U.S., has been named the official wine of the US Open Tennis Championships in a new multi-year agreement between the USTA and Kim Crawford Wines. And that training in science, she believes, came in handy when she was marketing what would become the first Kiwi brand. While the vast majority of the fruit is sourced from Marlborough, a maritime-influenced region in South Island, Kim Crawford also sources fruit from other sites around the country including Gisborne, Hawke's Bay, Canterbury and Central Otago. He and his wife, Erica Crawford, have since started a Marlborough-based wine brand called Loveblock, which specializes in organic and sustainable viticulture. The vineyards of Kim Crawford are located in outstanding, predominantly coastal sites. So if youre looking for a wine to be ideal for entertaining, make sure to try the Kim Crawford Sauvignon Blanc Wine. Veterans of the grape: We now have infrastructure. Kim Crawford's wine has taken America, and the globe, by storm. While numerous American buyers expect that Kim Crawford, organizer and previous proprietor of Kim Crawford Wines, is a lady, he is a man (Kim is viewed as a gender-neutral name in New Zealand). They likewise say that The plants ran in age, as long as 14 years, bringing a blend of young force and profundity of flavor.. WordPress Cookie Plugin by Real Cookie Banner. We want consumers to feel energized and excited about our versatile wines and hope that they serve as a catalyst for shared moments amongst friends.. I had some time doing nothing, but it was too early to retire because you had no one to play with.. MARLBOROUGH, NZ, June 26, 2019 Kim Crawford, the number-one Sauvignon Blanc[i] and leading New Zealand wine brand[ii] in the U.S., announces the launch of its new national marketing campaign. Largest Sauvignon Blanc producer in NZ, over 60% of NZ . We do things unconventionally, take risks, start things, and welcome difference these are just some of the reasons that the Kim Crawford brand has resonated over the years, Erica said. Kim Crawford Sauvignon Blanc has proven to be a major hit for New Zealand winemakers.