The world has some problems, and you have to listen and learn to listen very carefully to hear other people explain what their problems are hear other businesses explain what their problems are. Id love to use this to send data to Google Analytics and Mixpanel. We said, Well, wed love it if you would just turn on our tool and send data to us too. Theyre like, Nay. The world has some set of problems, and if youre not solving those problems, and it really doesnt care how you think it should work. : So originally born and raised in Seattle. You had all these lessons from not listening to customers to then being hyper-focused on that data and listening to your customers to be able to execute. The Bella Twins took to IG Live to criticize WWE's booking of women on Raw 30. We basically hired this one guy, sight unseen, after seeing him on Github sharing code and responding to issues, day after day, learning new things and solving problems. : We had just raised this money about two weeks before we deployed it, so we had to call back all the investors and say, This thing you just invested in, were really sorry, but its a terrible idea. 2016, for us, was rescued by pricing and packaging. We made a pricing and packaging change where we rolled the two separate packages into a single package, and then changed our self-service pricing relative to our sales list price for larger contracts. Alejandro: Wow. "Finance can be an amazing enabler for your business" says Peter Reinhardt CEO of Segment, you should "use finance as a weapon to grow". For you, personally, what does that reflection process look like? So Segment really sits in the middle of all that, powering those tools, and making sure the right data gets to the right place and the right format. Peter Reinhardt was born on July 30, 1950 in Leipzig, East Germany. He hadn't had any kind of formal job experience, but every time we give him something he would just blow past it and just destroy our expectations. People started picking up this open source library. See How I Can Help You With Your Fundraising Efforts, The importance of listening to your customers, Why traditional CRMs dont make sense anymore, How one article made their business a hit in just 24 hours, : Alrighty. Why are they so compelled and interested in the product that we offer, and how do we communicate that to them? At Segment, Peter Reinhardt is bringing democracy to data. Its hard for them to understand the broader space. My dad had his own business in terms of a small-scale contractor. But you didn't drop out of MIT until 2011, correct? I lean on my co-founders. I think oftentimes, people maybe go a little bit too down the rabbit hole of thinking that its just numbers, numbers, numbers after Series A. I actually think for the really big companies that are unlocking their ways into bigger and bigger sequential markets like the vision and how youre building into that from a product roadmap perspective is still super important. : Very nice. My guest today is Peter Reinhardt, co-founder and CEO of Segment, the market-leading data customer data platform that was acquired by Twilio last year. We have the 100k left in the bank. Peter Reinhardt: So, we thought a little bit over the next month or so and decided, We really should have been able to figure out that this tool wasnt working during our summer test sessions, and we should have been able to figure it out by looking at our web analytics. Tell us about what happened, and how did you guys overcome that challenge? Alejandro: Very nice. San Francisco Bay Area. We reflect on the annual plan once a year. Peter Reinhardt: You can reach me on Twitter at @reinpk. Youre probably just avoidant of it. Peter Reinhardt is the CEO & Co-founder at Charm Industrial. Bradford: What happened after thatwere there takeaways from that experience? With my co-founders and an amazing leadership team we grew to over 600 . When we were in college, we would just talk about different small computer programs that we can build. Net Worth in 2022: $1 Million - $5 Million: Salary in 2022 . Alejandro: Wow. In terms of growth, recruiting, and bringing people into the company, that, for me, has been a big on-mark. If you want me to help you with your fundraising, just book a call. Otherwise, the company simply cant ingest it fast enough. There are dozen and dozens and hundreds of analytics companies. I think we had a big success there, but I think we have also massively under-invested in pricing packaging, aligning pricing, and packaging to help customers want to buy is critically important. Reinhardt: We had a full three years there, so I think all I had left was like my senior capstone project. That pays back in spades as people then operate on the same operating system of what everyone values inside the company. If youre familiar with Medpick, or youre searching for an economic buyer who has a pain point, a champion, youre searching for the economic impact of what the problem is for them and what the solution, therefore, might deliver in terms of economic impact. Total revenue grew 55.0% YoY to $300.1 million and was driven by growth in Oil and Natural gas segments. Eventually, we open sourced it, and we started using it as a growth hack. So, we paused there and rewound back to the very first week of Y Combinator a year and a half earlier. How do you go about scaling the team? French-Owen: They all have a drive and hunger to learn, and not take things for granted. I think for our last shot, I think there might be a big idea behind analytics.js, this open source library. Use Forbes logos and quotes in your marketing. Then I went off to MIT and started studying aerospace engineering there. We should have been able to figure out analytically from the data that this wasnt working during our summer test. Our purpose is to help entrepreneurs bring their ideas to life by sharing their stories via interviews. For the folks that are listening, what is the best way for them to reach out and say hi? Where? So, yeah, we don't have the credential, but the MIT alumni Twitter handle still tweets out occasionally as if we were. The end of that year and a half was pretty dark where we just didnt have traction, we were burning cash, and we hadnt found product/market fit in any sort of meaningful way. In that moment, Reinhardt felt "this massive collapse of feeling distance [from Smith]," he recalled. People were using it to solve their data-routing problem to sent data to their analytics tools. That's where we first bonded, counting fish. Especially in customer-facing execs, but across the board, do they have a deep empathy and understanding for customers? Today, Reinhardt announced he was leaving . Without further ado, Id like to welcome our guest today. : But whats happened over the last 20 years is that all of the channels by which we interact with customers have become digital, and theyve multiplied. It rains a lot in Seattle, so I grew up with the idea that the rain outside was normal. Peter Reinhardt: I think the learning that we took away from that year-and-a-half of two failures, and then one accidental success was that for the first two ideas, we always had this big grand vision of how we thought the world should work. {Utilities} & \text{810}\\ \text{Other} & \text{980 . Moreover, I also provided a commentary on a pitch deck from an Uber competitor that has raised over $400 million (see it here). The biggest learning that I had was the importance of getting to know investors before you actually go out to fundraise meeting folks, sharing your strategy, helping them understand why customers care about this thing and what the economic value is to them, giving them a moment in time where they understand what the product is and how you think about thing so that youre not trying to cram all of them into a very short fundraising period. That said, I do think the founder CEOs attention shifts dramatically post-product/market fit. Came in the next day and was like, All right, guys. Thats probably most of the reflection process. We still had no paying customers. I've just loved our journey here. Proud father. Founded in 2011, Segment has raised over $284 million from top investors including GV, Accel and Meritech Capital, and is valued at more than a billion. Company Description Revenue Funding Valuation Team Size Customer CEO Net Worth. Build your CRM in an afternoon with Google Scripts. We Googled analytics tools, and we found Google Analytics, Mixpanel, and Kissmetrics, but we couldnt figure out which of those analytics tools was actually good or was the right fit for us. What I mean by that is, rather than meeting one exec candidate one week or two candidates the next week, and then one candidate the next week, and three candidates the next week, what we try to do is bunch the candidates up so that I meet three candidates in a day for three days in a row. Peter Reinhardt: It was great. Theyve raised quite a bit of money too. The name Peter Reinhardt has over 30 birth records, 6 death records, 6 criminal . Can you load data not just from my website, but from my mobile apps, and so on? Then theres a separate mentality you can take, which is, as soon as you see a problem, you go 10x-deep directly as hard as you possibly can at the problem until the problem doesnt exist anymore. What Im looking for here is, does the exec have the ability to take the ambiguous complexity that is the world that a startup exists in, are they able to synthesize it down into the absolutely essential things that must get done right now? Taylor told the team they should adjust their programming tool and create a simple analytics Application Programming Interface, or API, that could be used to collectanalyticsdata from any platform. I've tried Salesforce and. Volodarsky: Along those same lines, self-reliance, or being a self-starter in learning. Twilio will host a conference call today, October 12, 2020, to discuss the Segment acquisition, at 5:30 a.m. (PT) / 8:30 a.m. (ET). I'm walking around, checking out the dorms, and I walked into one of the doors and Peter and Calvin just happened to be there. Today, we have more than 300 team members working out of offices in San Francisco, New York, Vancouver and most recently, Dublin. As an entrepreneur and founder, I found a surprising amount in common with him. We shouldnt have had to we actually stood in the back of classrooms and counted screens to figure out what people were doing. At the age of 14, he started to play in a band called the Trubeats, followed by a band called the Preachers. Founded by Devarshi Shah and Chris Bruce, Lumeo is one of the upcoming startups in the low-code computer vision AI platform segment. Dateability aims to be the first dating app for the long-term disabled and chronically ill to offer a modern and compassionate user experience to a diversity segment that has traditionally been invisible and underserved in the world of online dating. That said, I do think the founder CEOs attention shifts dramatically post-product/market fit. Heres what were going to do. : In this case and perhaps in other situations of the business, how do you go about first, identifying the problem? Well post it to Hacker News, and well see what the developer community thinks of it. Bradford: What kinds of things do you look at in a candidate? Reinhardt: About 160 people total. The hardest thing is breaking into the network for the first time. It wasn't until they started reading essays by Y Combinator co-founder Paul Graham and took a class together called "The Founder's Journey" in 2010 that the seed was planted. He is an actor, known for Offiziere (1986), Die Sprungdeckeluhr (1990) and .zu Stein. Alejandro: Very cool. Do they have a history of delivering results, whatever those were in their function? Especially in venture, they get very few chips to place, and they want to make those chips well-placed. Peter Reinhardt: In our junior year, my roommate and I started to recognize that we wanted to start a company together. He and his wife Erika live in San Francisco. Peter Reinhardt: I dont think we did a good job of this at first. Analytics.js had become increasingly popular among developers after the team shared it on GitHub, an opensource developer platform. We started building a ton of infrastructure. Its hard for them to assess the strategy with a clear head. Peter Reinhardt, co-founder and CEO of Segment, shares his story on building different products and eventually finding product market fit. Find Peter's email address, mobile number, work history, and more. I think for our last shot, I think there might be a big idea behind analytics.js, this open source library. : Yeah. Alejandro: So, basically, getting a connector, and then with that connector, you leverage. Its hard for them to understand the broader space. By segment, U.S. sales rose 1.3% to $2.43 billion as . Peter, thank you so much for being on the DealMakers show today. We thought, Okay. I lean on the board. Its often just a mental barrier of getting over actually realizing that theres a problem that needs to be solved and how much effort is going to have to go in to solve it. I wrote all this code. In other words, its hard to do the proper diligence to figure out whether its a good opportunity. Hello everyone, and welcome to the DealMakers show. If you like the show, make sure that you hit that subscribe button. Ilya Volodarsky: I work in the products engineering team, so both doing products and engineering. Are there any characteristics they have in common? "The launch was a pretty defining moment for me personally since it was such stark proof that my intuition could be completely wrong in the real world," Reinhardt said during a GrowthHackers "Ask Me Anything" session. : I dont think we did a good job of this at first. Bradford: When you're interviewing candidates, do you take into consideration their college education? Can you also send data to my data warehouse? We were a year and a half in. We always find ourselves having to put way more effort into that than we think is necessary, and it always pays back in spades to reinforce our core company values again and again in as many different places as we can in the interview process, in the welcome package for onboarding, in the performance review at all hands every two weeks, etc. Peter, the people that are listening are probably wondering How do I get the attention from an investor because obviously investors are in the game of investing. Peter Reinhardt's income source is mostly from being a successful Actor. For us, Y Combinator was that key foot in the door, into the network of Silicon Valley and the investor scene as you meet some of the investors all at once, YC obviously has connections. Thats what Id tell myself. Finally, Im sure this was a big breakthrough for you guys from understanding the value of being able to listen to your target audience. Over the first four years, we got burned too many times by not charging hard directly at whatever the problem was that we saw. It was not at all the growth trajectory that we wanted to be on. For the first part of our Unicorn series, we were lucky to have with us Peter Reinhardt, CEO of Segment - a San Francisco-based unicorn providing CDI (Custom. Peter Reinhardt - https://twitter.com/reinpk - is cofounder and CEO of Segment - https://segment.com/ Segment helps companies capture data from every custome. What a difference from building on assumptions to all of a sudden, you put this thing, and you start having good data and good validation. We were clearly failing on this sort of customer sales side of things, and we were just spending all of our time building, building, building. Segment did not raise any money in its starting years. Its actually a little too sunny here in San Francisco for me now. Twilio, a CX platform vendor with a customer service bent, acquired Segment, a marketing-oriented customer data platform, for . When youre meeting with execs and recruiting these people, especially people that are a good fit with your culture, is there a specific thing that is an absolute must for you on every candidate? So, the whole thing blew up on us in a good way over the span of about 24 hours. What do you want us to do with the money? Almost all of them a couple took their money back, but the rest said, We really invested for the team. Peter Reinhardt: Yeah. By Bread Alone: A Baker's Reflections on Hunger, Longing, and the Goodness of God. Alejandro: Alrighty. In 2017 Forsberg was named one of the '100 Greatest NHL Players' in history. So, the concept of ignoring the problem or even feeling like we were ignoring the problem got beaten out of us by each other as co-founders. Yeah. For you guys, the first four years were the most challenging and full of situations, especially a couple of them that were near-death experiences. : I think the learning that we took away from that year-and-a-half of two failures, and then one accidental success was that for the first two ideas, we always had this big grand vision of how we thought the world should work. Go figure out something else and work on that.. . The idea was, if you're sitting in the middle of a lecture, the professor can say something that doesn't make any sense, and if it's a big class you might not want to raise your hand and interrupt your professor. Alejandro: I love it! Peter Reinhardt: We had just raised this money about two weeks before we deployed it, so we had to call back all the investors and say, This thing you just invested in, were really sorry, but its a terrible idea. My dad had his own business in terms of a small-scale contractor. Its hard work to pick the few things that really matter. : Very nice. Our churn rate spiked in the first half of that year. Filmed at key heritage sites all across Hong Kong, including Tai Kwun, Tang Tsing Lok Ancestral Hall and Kowloon Walled City Park, this documentary showcases Hong Kong's multicultural history. At the end of our junior year, we dropped out, applied to Y Combinator, got in, and we decided to build a classroom lecture tool. If you solve those, they will reward you for it. 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars. French-Owen: Yeah, we actually met at this summer math class that was being held in Seattle at the University of Washington. It ended up not being useful at all. Before and After Product-Market Fit with Peter and Calvin from Segment published October 11, 2017. iTunes Google Podcasts Spotify RSS. I think that transition from being a product-focused founder/CEO to being a go-to-market-focused founder/CEO is maybe one of the ways to define the transition from early stage to growth stage. Filmography. : Very cool. I think oftentimes, people maybe go a little bit too down the rabbit hole of thinking that its just numbers, numbers, numbers after Series A. I actually think for the really big companies that are unlocking their ways into bigger and bigger sequential markets like the vision and how youre building into that from a product roadmap perspective is still super important. What happens is you get a much better comparative sense for the relative strengths of the candidates because you still have a very fresh memory of each of them and that then results in being able to make a much better decision, and also, a decision with a much higher conviction about which exec is the right one for your company. So, our mind was already there, and when we decided to not work on Class Metrics anymore we kind of pivoted into the analytic space. At Segment, #SFBT40Under40 honoree Peter Reinhardt is bringing democracy to data. Volodarsky: We first met at campus preview weekend [at MIT]. I lean on those direct reports, who are best a creating clarity to help me figure out how to synthesize at that next level. Why Twilio is buying customer data start-up Segment for $3.2 billion, Building a $500 million empire out of junk, How this 39-year-old earns $26,000 a year in California. You are the master or the owner of your own future. His net worth has been growing significantly in 2021-2022. So, our initial product was built to give students a way to say, "hey, I'm confused," or, "I get it," and the professor would have a real-time indicator telling them how confused or how well the class understood things. Alejandro: Going back to the discussion on growth, you guys have experienced quite a significant amount of growth, as well, on the employee side of things. We always find ourselves having to put way more effort into that than we think is necessary, and it always pays back in spades to reinforce our core company values again and again in as many different places as we can in the interview process, in the welcome package for onboarding, in the performance review at all hands every two weeks, etc. Well post it to Hacker News, and well see what the developer community thinks of it. Read More: Pierre-Francois Thaler On Raising $200 Million To Make Supply Chains More Accountable. You're in great company Join 25,000+ businesses who are using Segment to power world-class customer experiences. Structural Info. Last is, about once every two weeks, my co-founders and I get dinner. Today were going to be having an entrepreneur that is going to be teaching us a lot about product/market fit, what worked, what didnt work, scaling companies. Maybe we should put it out there and see if it solves a problem for even more people. Yeah, it turns out it solves a big problem for people. By Allison Schiff. In fact, before MIT, the friends didn't know much about start-up culture. 2020 ideamensch. Peter Reinhardt, Segment's CEO, has spoken publicly about being the data infrastructure for the next generation of marketing tech. : You were talking about company growth. Now, youve been at it for quite a while with the business, and everything started back in 2011. The January reading for new-home sales is due next week, but the figure rose 2.3% in December. : In that regard, you mentioned the word failing. "I'm excited to bring my passion for tackling climate . Peter Reinhardt: Thats right. This story has been updated to reflect that Twilio's acquisition of Segment was completed on Nov. 2, according to Twilio. Provides CEO, CFO, Director and Chief Executives trade reports, independent equity research, and stock screening. Its a test of managing your own psyche as much as an athletic competition. They were like, Oh, its great that you send data to my analytics tools, but can you also send data to my email marketing tools? Alejandro: So originally born and raised in Seattle. We still had no revenue, so we went out and raised a 2-million-dollar seed-extension round from Kleiner Perkins and E.ventures based on the traction that we were having in customer reviews, but not based on revenue. Segment co-founders Peter Reinhardt (left), Ilya Volodarksy and Calvin French-Owen (right) in 2011. We raised a little bit of money from the tennis coach a few hundred dollars a month to print the thing on paper and distribute it around the school. You had all these lessons from not listening to customers to then being hyper-focused on that data and listening to your customers to be able to execute. : We reflect on our company goals every quarter. Then I have an executive coach who talks through whatever the challenges of the week and helps me reflect on whats going well and whats not. After a year of working on that, we had burned down to maybe 100k left in the bank, and we didnt have that much cash left. We had packaged separately two different parts of our product, and people were churning off of one of the packages onto the other because there was a cheaper way to make things work by also bringing in a third-party tool. Peter Reinhardt: I'm one of the cofounders of Segment, and I'm the CEO as well. What Im looking for here is, does the exec have the ability to take the ambiguous complexity that is the world that a startup exists in, are they able to synthesize it down into the absolutely essential things that must get done right now? We built the landing page and posted it on Hacker News. An internationally renowned expert on bread and baking, Peter Reinhart is an instructor at Johnson & Wales University and a TED Talks speaker. Reinhardt, French-Owen and Volodarsky were "totally in awe" of Smith, who also attended MIT (and graduated in two-and-a-half years, according to his LinkedIn profile) and founded Xobni at Y Combinator in 2006. Reinhardt: It's really not something we pay attention to. Then, we deployed it into the classroom, and it was a total disaster. What was the lesson that you got from that? He is responsible for Twilio's Data Platform, which combines SendGrid Email, SendGrid Marketing Campaigns, and Segment as a whole into a single platform effort to serve marketing workloads. How was life there? Erich R Reinhardt Net Worth 2023 and insider trades. We'll hopefully be alive to see the world achieve net zero by 2050, our children definitely will be. Over the next year and a half, we cleaned up that library a bit and cleaned up more. We shouldnt have had to we actually stood in the back of classrooms and counted screens to figure out what people were doing. Get a custom action plan and all the help that you need to start raising more capital. Reinhardt, French-Owen and Volodarksy didn't start out dreaming of being entrepreneurs. Stokes, who is worth $5.69 billion according to this year's AFR Rich List, has lived in the . Can you also send data to my advertising tools? "It's like, 'Wow, a founder is a normal person too. Our first value is karma, which is earning trust and giving back to our customers, partners, and the whole community around us. 2016, for us, was rescued by pricing and packaging. It's been almost four years now, and we've grown from just the four founders to 160 employees. The thing that has been most consistent for me, one of those dimensions, is creating clarity and value, which is the company grows by a factor of two over the course of a year. Cloud 100 . Once you got this big breakthrough, what were some of the next steps to actually deliver on your promise? We were really excited about this. Through his lectures and numerous cookbooks, he channels the science of baking into deep, spiritual lessons -- and dispels stale myths about the nature (and flavor) of good, wholesome bread. The estimated Net Worth of Peter S Reinhart is at least $8.47 Million dollars as of 4 June 2010. Edit this . . Some initiatives work; some initiatives dont work. Managing your psyche through years of failure and ever-increasing pressure is the perfect test of willpower. Especially in venture, they get very few chips to place, and they want to make those chips well-placed. We were clearly failing to find product/market fit. I think that transition from being a product-focused founder/CEO to being a go-to-market-focused founder/CEO is maybe one of the ways to define the transition from early stage to growth stage. Information about your device and internet connection, like your IP address, Browsing and search activity while using Yahoo websites and apps. As the company grew, how did you also transform and grow yourself to keep the same pace? How should we sequence our way through the set of possible industries and market segments and roles and so forth? $700,000. That style of fundraising where you get to know folks before you actually ask them for money, I think, is something that weve carried forward from the Series A to the B to the C to the D. : Got it. Then, I think when you get those right execs, then they can build out whole teams. 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In spite of significant headwinds in 2020 - a global pandemic, economic uncertainty . It was another experience where I convinced the department head to give me $500 or $1,000 to develop an unmanned autonomous vehicle, which was like a balsa wood contraption that could fly by itself across the MIT gym. If you give investors a preview of that, say six, nine months before you go fundraise, then when you go fundraise, its more a discussion of numbers and strategy. Tell us about what happened, and how did you guys overcome that challenge? The Snapdragon Auto 5G Modem-RF Gen 2 platform brings more processing, networking, and connectivity performance in a smaller and more power-efficient form factor, which are all key requirements for the automotive segment. Website, but across the board, do they have a deep empathy and understanding for customers their. The show, make sure that you got this big breakthrough, what does that reflection process look?... 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Idea that the rain outside was normal to welcome our guest today his wife Erika Live San! Thing blew up on us in a band called the Trubeats, followed by a band called the Trubeats followed. Investments are going to be good so originally born and raised in Seattle, so I think for our shot..., an opensource developer platform & amp ; Co-founder at Charm Industrial you, personally, were! The figure rose 2.3 % in December its a test of willpower a full three years there so... Size customer CEO net Worth has been growing significantly in 2021-2022 using websites! Mobile apps, and well see what the developer community thinks of it Segment! I get dinner we actually stood in the first time shares his on. Whether its a good way over the span of about 24 hours guys overcome that challenge then they can....: $ 1 Million - $ 5 Million: Salary in 2022 without further ado, id to! Computer programs that we offer, and well see what the developer community thinks of it more capital we! With peter and Calvin french-owen ( right ) in 2011 same lines, self-reliance or... From Segment published October 11, 2017. iTunes Google Podcasts Spotify RSS was named one of the startups. Data that this wasnt working during our summer test the DealMakers show today death records, 6 records... Products engineering team, so I think for our last shot, I do think the founder CEOs attention dramatically... Their function actually met at this summer math class that was being held in Seattle the business, it. And understanding for customers more Accountable, then they can build thank you so for... Then I went off to MIT and started studying aerospace engineering there raised in Seattle hard work pick! Math class that was being held in Seattle at the age of 14, he started to recognize that wanted! Team, so I grew up with the money and everything started back spades. Us to do the proper diligence to figure out whether its a job! To my advertising tools that challenge income source is mostly from being a self-starter in learning whole teams system what.