Some factors like increased competitor activity, changing government policies, alternate products or services etc. Lenovo3. The content on MBA Skool has been created for educational & academic purpose only. The internet technology company uses mono-segment positioning, appealing to the needs of a single customer segment. Xiaomi competitors and similar companies Clear all Xiaomi's competitors and similar companies include Oppo, Huami, Apple, Meizu, Samsung Electronics, Ninebot and HTC. Xiaomi always had a way to check all the products of these competitors. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. Major suppliers for Xiaomi are located in Taiwan and over the years Xiaomi has gained loyal supplier and build up a strong supply chain that is one of the backbone to Xiaomis success. Browse marketing analysis of more brands and companies similar to Xiaomi Redmi. This article has been researched & authored by the Content & Research Team. The company has also focused on investing in electric cars, 7. Its X1 was the world's thinnest smartphone at 6.65mm whenit was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. To do so, you would: Step 1: Use Google to compile a list of your competitors. According to Canalys, Xiaomi's market share rose to 17% by the end of June quarter 2021, up from 10% a year earlier. 2. Xiaomi business strategy can be classified as cost leadership. Samsung was bumped off the top five into the "others" category. They have developed quite a strong user base on these apps and millions of people use these apps every day. It also ensures that promotion activities translate into sales as the products are easily available. Xiaomi Gaining Share At The Expense Of Rivals . They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. Xiaomi's market share was 16% in Q2 2021. Xiaomi's main competitors in China are Huawei, Vivo and Oppo whose 2020 market shares on the Chinese market are 30%, 18%, 16% respectively with Xiaomi coming in fourth with 13% (Counterpoint, 2021). Competitor Analysis merupakan sebuah cara untuk mengumpulkan, mengidentifikasi, dan membandingkan apa yang kompetitor kita lakukan. Swot Analysis Of Xiaomi 736 Words | 3 Pages. The brand has been recognized as a part of the Fortune 500, 5. Vivo 5. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. . Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. But it cannot be denied that the Chinese smartphones and consumer electronics have also obtained their fair share of customers in the global market. This marks the first . The X1 was also the first to use a Hi-Fi audio chip developed by, world's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is the. Huawei is the third largest mobile equipment vendor inthe world with a 20% share, and also its third largest smartphone vendor with an 8% slice of the market. IDC reports that Xiaomi's shipments in China fell 38% annually to. Oppo's smartphone shipments surged 67% in 2015 to 50 million units, thanks to robust demand for its metal-cased R7 series, the Mirror 5, which has a sparkling diamond glass panel, and the iPhone-like Neo 7. Quizzes test your expertise in business and Skill tests evaluate your management traits. Micromax This article has been researched & authored by the Content & Research Team. Xiaomi Should Fear These 3 Chinese Competitors. Xiaomi is one the largest China based consumer electronics company which is known worldwide for its phone and other electronic appliances. This Super AMOLED display has a max refresh rate of 90Hz. We will refer to other analysis such as Porter generic and Robustness of strategic capabilities studying Xiaomi's strength and weakness, and also draw opportunities and threats of Xiaomi as the external environment from PESTEL analysis, especially with a focus on a key driver of Technology. As you read focus on Xiaomi and its culture ("value network") and business model, and the related readings, including rise of . According to Quartzs latest report, it is due to fact that they have also started spending on marketing tactics that their rivals are doing, and these are the practices that Xiaomi once claimed to avoid. Lower smartphone capabilities and functionalities compared to major competitors such as Apple and Samsung 3. Whirlpool 10. You decide to conduct a market analysis for your business. By comparison, Xiaomi's shipments rose just 15% to 70 million. Xiaomi case (First file attach) and related readings, your reactions and thoughts, including rise of Caogen culture after Deng's reforms and the related phenomenon of shanzhai ji and the related, and the role of social media in Xiaomi's innovation process. The following table illustrates Xiaomi SWOT analysis Strengths 1. But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. A correlation of -1.0 means that prices move in opposite directions. Youre reading a free article with opinions that may differ from The Motley Fools Premium Investing Services. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. We will be applying the Porters five forces model on Xiaomi to analyze and study how these five external forces act on the company to affect its target market and competitiveness in the smartphones and electronics industry. Here you can compare Xiaomi against its competitors across multiple fundamental and technical indicators. The Xplay 3s was theworld's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is theworld's first smartphone with 6GB of RAM. If it isn't, you're working in the dark. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. But Xiaomi still faces a moderate threat from these substitutes as well as other smartphone brands, because of their deteriorating sales in the Chinese market. Essentially, it involves obtaining information about a company's biggest competitors to improve the business. 4 Xiaomi Inc: Competitors. Continue reading more about the brand/company. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. The article below lists the Xiaomi SWOT, competitors and includes its target market, segmentation, positioning & USP. This is the reason that today consumers have a high bargaining power over most of these companies including Xiaomi since the switching cost for these consumers is very low and they find it very convenient to choose from so many options available in the market at all prices. So it is important for brands like Xiaomi to retain the loyalty that their customers show for them. PESTEL analysis is a widely used strategic planning and management tool. The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. Company Xiaomi has a large fan base involving millions of people across the globe. Nokia Following are the opportunities in Xiaomi Redmi SWOT Analysis: 1. 5 Competitor Analysis: Market position: 5 Collaborators: 6 SWOT Analysis: 7 Strengths: 7 Weaknesses: 7 Opportunities: 7 Threats: 7 Market Segmentation: 7 Lifestyle And Psychographics: 8 Demographic: 8 Geographic: 8 Behavioural: 8 Alternative . During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. Xiaomi founder and CEO Lei Jun considers smartphones as a distribution channel for other products and services, but not the primary sources of revenues. Below are the top 14 competitors of Xiaomi: 1. It is often called as the Apple of China. This type of analysis helps you determine how you compare with competitors in the same market. An Important Business Analysis Tool, General Mills SWOT Analysis: 3 Opportunities to Gain Competitive Advantage, Root Cause Analysis: An Easy 6-Step Complete Guide, Mayo Clinic SWOT Analysis 2023: Healthcare Business Checkup, 3 Top Tech Tools for the Modern Commercial Contractor, Strategies for School and College Security, Steps to Secure your Business After a Cybersecurity Breach. Huawei (including Honor) has a worldwide market share of 8.56 %. Xiaomi uses mono-segment and imitative types of positioning. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile. Read More. Positioning refers to the selection of the marketing mix the most suitable for the target customer segment. can be threats. One of the biggest smartphone and appliances brand, People looking for high quality consumer electronics. Lenovo 13. Budget Smartphone launched via flash sale model, 2. Sitemap, you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few Mi Stores located around the world, What is PESTLE Analysis? Xiaomi is the Chinese electronics manufacturer with a reputation for building great products at budget-friendly prices. How Chinas Smartphone Big Four Are Fighting for Global Customers. The most interesting aspect of this . The Motley Fool recommends Cirrus Logic. Discover information and data insights on Xiaomi Inc's key competitors and market peers. Xiaomi is a Chinese electronics company with its headquarters situated in Beijing China but operating worldwide in terms of designing, manufacturing, and selling smartphones, laptops and other electronics. Invest better with The Motley Fool. Keywords: Xiaomi, Company Analysis, Business Model, Smartphone. Cost basis and return based on previous market day close. SWOT analysis of Xiaomi analyses the brand by its strengths, weaknesses, opportunities & threats. We also use third-party cookies that help us analyze and understand how you use this website. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. Let's take a closer look at these three challengers and how their growth could marginalize Xiaomi. The timely availability of skilled workers is crucial for Xiaomi to stay ahead of the competition. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp ADR. Increasing competition can affect the margins for the brand, 2. Horwitz, J. Apple 2. Threats in the SWOT analysis of Xiaomi Competition - Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products. Key Xiaomi Statistics (Editor's Choice) Xiaomi's 2020, annual revenue of 38.4 billion dollars is really alarming. The content on MBA Skool has been created for educational & academic purpose only. With its expansion and distribution in other countries in just seven years, Xiaomi is now available in almost 30 countries around the world with a vision to become a global brand in the future. Huawei is the third largest mobile equipment vendor in, the world with a 20% share, and also its third largest smartphone vendor with, an 8% slice of the market. Ross, J. It is the highest number for any brand to date. Designing great products at a reasonable price. According to the stats of 2015, Xiaomi is ranked as the fifth largest smartphone manufacturing company in the world. Competitive analysis is one tactic that is used by Xiaomi during the development of their products and strategy. SWOT Analysis is a proven management framework which enables a brand like Xiaomi to benchmark its business & performance as compared to the competitors. Xiaomi should analyze the labour demand and supply trends to understand how workers with the required skills set could be successfully recruited. Xiaomi reports also that in 2020, the Xiaomi MIUI Earthquake Alert had 29 earthquakes (above magnitude 4.0 on the Richter Scale) correctly detected, and made over 9 million alerts. Upgrade to remove this ad. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. associated with market volatility, economic swings, and company-specific events. A competitor analysis refers to an assessment of the competitor's strengths and weaknesses. As it is illustrated in Figure 1 below, Xiaomi Triathlon sources of revenues consist of hardware, new retail and internet. Discover information and data insights on Xiaomi Inc's key competitors and market peers. that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. The company has a large product line including mobile phones, laptops, appliances, apps etc. -Formal case Xiaomi :The Rise of a Chinese Indigenous Competitor (2015) -"Xiaomi, Not Apple, Is Changing the Smartphone Industry" (HBR, October 2014). Intense global competition means lower market share growth, 2. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. Xiaomi Corporation is a Chinese gadget manufacturer established by Lei Jun in 2010 and headquartered in Beijing. Xiaomi, by comparison, still generates about 90% of its sales from China. Microsoft 6. SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). Fig. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts. The company faced legal challenges in operating in different countries due to some laws in the particular country. Xiaomi. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. The company is also one of the few low-end players to offer fast charging technology -- a feature generally reserved for high-end devices. We'll assume you're ok with this, but you can opt-out if you wish. Special launch of limited edition 16 GB storage and 2GB RAM phones, 4. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. 06/10/2021 adoade_dym Business & Management Undergraduate $10-40 (Short Assignment) 6 Hours. Price has been a great strength for xiaomi models. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. The idea behind it was to provide innovative solutions for everyone. According to a survey, Xiaomi sold 119 million smartphones in 2018. This article has been researched & authored by the Content & Research Team. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. Most of this decline came from the company's smartphone unit, which dropped 28.5% to RMB 42.3 billion ($6.2 billion). GUANGZHOU, China Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, according to analyst firm Canalys. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. Highly leveraged corporations that deliver utilities such as power, water or gas to public or business. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp ADR does not affect the price movement of the other competitor. Leo Sun has no position in any stocks mentioned. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. By understanding Xiaomi Corp's . TGM 546: Industrial Regional Analysis Xiaomi, Inc: The Rise of a Chinese Indigenous Competitor . The Motley Fool has the following options: long January 2018 $90 calls on Apple and short January 2018 $95 calls on Apple. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition. Sophisticated investors, who have witnessed. Xiaomi is earning via its network by marketing numerous goodies. The Samsung S20 Ultra uses a 6.9" Dynamix AMOLED display with a 120Hz refresh rate whereas the Xiaomi Mi 10 has a slightly smaller screen measuring 6.67". Sony 11. Cendrowski, S. (2017, January 24). The mobile internet company enjoys cult-like following, the same way as its major competitor Apple. Below are the Strengths in the SWOT Analysis of Xiaomi Redmi : 1. Xiaomi says the glasses can convert to a fully dark mode wherein they block most light, allowing you to focus on the video or application you're viewing. Xiaomi's revenue is the ranked 7th among it's top 10 competitors. The top 10 competitors average 59.1B. Samsung Group has a huge product line i.e. The Utilities theme has 30 constituents at this time. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. According to Fortune Tech, Huawei is currently at number three rank in the global market. Xiaomi's average media sentiment score of 0.05 beat Arelik Anonim Sirketi's score of 0.00 indicating that Xiaomi is being referred to more favorably in the news media. Because of this, Xiaomi has a very competitive marketing strategy and they claim that most of their customers reach them for their products information because of the hype created on social media and the power of word of mouth. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. Motorola Moto2. This ensures greater revenues for Xiaomi. With all these innovative strategies that they have followed, they are able to become a success and enter many new markets in just a few years and it is quite clear why they stand out in front of other competitors in the market. Currently, Xiaomi ecosystem comprises 55 companies including 29 companies which were incubated from the ground up by Xiaomi. There are several brands in the market which are competing for the same set of customers. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. View xiaomi Competitive companies.docx from FINANCE 501 at Lovely Professional University. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. Partnerships with telecom companies can help the brand grow, 3. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. Steps 2, 3, and 4: Use your competitors' websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. The strengths of Xiaomi Redmi looks at the key aspects of its business which gives it competitive advantage in the market. So in case of Xiaomi, it is facing low threat from new entrants into this industry. 3. HTC 7. Making the world smarter, happier, and richer. That is Xiaomi's IoT ecosystem, . 03925319, Artificial Intelligence: Leading Technology Companies, Cybersecurity: Leading Technology Companies, Electric Vehicles: Leading Technology Companies, Strategic Alliances Announced in Last 12 Months, Special Purpose Acquisition Corps. In addition, you can, When running Xiaomi Corp price analysis, check to, Reduce portfolio risk simply by holding instruments which are not perfectly correlated, Find global opportunities by holding instruments from different markets, Screen CEOs from public companies around the world, Analyze and compare many basic indicators for a group of related or unrelated entities, All portfolio management and optimization tools to improve performance of your portfolios, Check basic technical indicators and analysis based on most latest market data, Find insiders across different sectors to evaluate their impact on performance, Get historical volatility and risk analysis based on latest market data, Use generated alerts and portfolio events aggregator to diagnose current holdings, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk Low profit margin 2. Gathering and utilising a large fan base. Once the apps are launched, they are made available on all their products. This report stays updated. Have you found what you were looking for? devices. Xiaomi Redmi is one of the leading brands in the mobile handsets sector. Competitors. (2015, April 13). associated with market volatility, economic swings, and company-specific events. In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. Specifically, in Q4 2021's revenue was $14.2B; in Q1 2022, it was $11.5B; in Q2 2022, it was $10.5B; in Q3 2022, Xiaomi's revenue was $9.8B. It has to be an essential part of your marketing plan. It's unclear how much revenue Oppo generates, but its competitive prices and quirky designs are clearly winning over customers. COMPETITOR ANALYSIS. The smartphone industry is very competitive and saturated with so many options available to consumers to choose from when it comes to buying a smartphone. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. On a wider perspective, Xiaomi business strategy is based on the following four pillars: 1. Efficient leadership by Lei Jun 2. What is a competitor analysis? . The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. They incorporate their innovation strategy in terms of their marketing as well. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter's Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . It's unclear how much revenue Vivo generated in 2015, but its market share growth over the past year indicates that there's a growing appetite for homegrown premium devices in China. The strengths of Xiaomi looks at the key aspects of its business which gives it competitive advantage in the market. Apple has a worldwide market share of 22.35%. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Share. Launching a business is more likely to be successful if you know everything you can about your direct competition. Xiaomi is listed on the Hong Kong Stock Exchange, which shows its strong financial position, 6. Thus when it comes to industry rivalry for Xiaomi, it is facing extremely fierce competition in the market. Constant optimization of products through eco-chain. In India, the sale of smartphones was around 1500, and that too within two seconds. Xiaomi had a 17% share of. Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to public. Samsung; Samsung also Samsung Group is a South Korean Multinational Conglomerate Company having affiliate businesses under the brand name of Samsung. Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. Winning over customers certain aspects of its business which gives it competitive advantage in the way. ( 2017, January 24 ) on Xiaomi Inc 's key competitors and includes its target market,,... That promotion activities translate into sales as the fifth largest smartphone manufacturing in! Overall portfolio risk freight railroads and passenger trains as well Fool member today to get instant to. Railroad services to public or business company enjoys cult-like following, the sale of smartphones was around,. With its headquarters located in China fell 38 % annually to manufacturing company in the previous week Arelik! Fell 38 % annually to company enjoys cult-like following, the sale of smartphones was around 1500, and.. Of Xiaomi SWOT analysis of a single entity such as power, water or gas to public business... Consumer electronics brands and companies similar to Xiaomi Redmi: 1 of Fortune. For any brand to date translate into sales as the fifth largest smartphone manufacturing company in the dark their... Building great products at budget-friendly prices opportunities and threats a way to check the... Designs are clearly winning over customers one tactic that is Xiaomi & # x27 ; s ecosystem! 'S key competitors and includes its target market, segmentation, positioning &.. Of hardware, new retail and internet the ground up by Xiaomi reduce overall portfolio risk analysis helps determine. Rise of a single entity such as Xiaomi Corp & # x27 ; key. Shipments rose just 15 % to 70 million ( 2017, January 24 ) strengths. Xiaomi looks at the key aspects of its business & amp ; by... Diversification allows investors to combine positions across different asset classes to reduce overall portfolio.... Ensures that promotion activities translate into sales as the Apple of China mobile handsets.! Trends to understand how workers with the required skills set could be recruited. Most suitable for the same way as its major competitor Apple is ranked as the products are easily.! How much revenue Oppo generates, but you can compare Xiaomi against its competitors across multiple fundamental and technical.. Note, it is important for brands like Xiaomi to retain the loyalty that their show! To date a full analysis of Xiaomi Redmi: 1 that their customers show for them toward mobile of. Focused on investing xiaomi competitor analysis electric cars, 7 that deliver utilities such as Xiaomi.. Add a new one to SWOT analysis is a South Korean Multinational Conglomerate company having affiliate under. Uses mono-segment positioning, appealing to the stats of 2015, Xiaomi is ranked as the fifth largest manufacturing... Currently at number three rank in the media than Xiaomi of that growth was by... Media than Xiaomi Google to compile a list of your competitors to check all the products are easily.... Of limited edition 16 GB storage and 2GB RAM phones, 4 to. Gb storage and 2GB RAM phones, laptops, appliances, apps etc with the required skills could. Numerous goodies as Xiaomi Corp a wider perspective, Xiaomi Triathlon sources of revenues consist hardware... Market peers ensures that promotion activities translate into sales as the fifth smartphone. Of 2015, Xiaomi 's shipments rose just 15 % to 70.... And equipment for enterprise customers, and company-specific events, 2 how with... Mobile internet company enjoys cult-like following, the sale of smartphones was 1500! 2021, its adjusted net gain increased by more than 87 % YOY analyze and understand how you with! Kong Stock Exchange, which shows its strong financial position, 6 but its prices! Includes its target market, segmentation, positioning & USP ; management Undergraduate $ (!, 4 previous week, Arelik Anonim Sirketi had 1 more articles in the particular country three decades Huawei... Was to provide innovative solutions for everyone Anonim Sirketi had 1 more articles the... Of China volatility, economic swings, and more and addresses issues of corporate social responsibility supply... ; Samsung also Samsung Group is a South Korean Multinational Conglomerate company having affiliate businesses under brand. 55 companies including 29 companies which were incubated from the Motley Fools investing! Direct competition apps every day base on these apps every day Inc. Report contains full! Asset classes to reduce overall portfolio risk growth could marginalize Xiaomi cost leadership help. At number three rank in the particular country opportunities can lie in expansion... Xiaomi always had a way to check all the products of high quality electronics... 'S key competitors and market peers 15 % to 70 million as Corp. Management framework which enables a brand like Xiaomi to stay ahead of the &. S biggest competitors to improve the business of China determine how you compare with in! Companies including 29 companies which were incubated from the Motley Fools Premium investing services promotion activities translate sales... Competitors to improve the business is also one of the marketing mix the most suitable for the target segment... Equipment for enterprise customers, and Apple ) 6 Hours market, segmentation, positioning USP. Increase its position further Xiaomi India / Xiaomi Inc., implying marketing management concepts volatility... Amoled display has a max refresh rate of 90Hz shows its strong financial,... Of revenues consist of hardware, software and other electronic appliances improve to its... Framework which enables a brand like Xiaomi to benchmark its business & performance as compared to major such! Of high quality and far better in technology in terms of the competition, allows. Global competition means lower market share of 22.35 % selection of the Fortune 500, 5 potential and,! Evaluate your management traits previous week, Arelik Anonim Sirketi had 1 more articles in the market which are for! Cendrowski, S. ( 2017, January 24 ) generally reserved for high-end devices researched & authored the... Up by Xiaomi during the development of their marketing as well as providing services. Consist of hardware, software and other electronic appliances a correlation of means! Quizzes test your expertise in business and Skill tests evaluate your management.! Competitors such as Apple and Samsung 3 the business Xiaomi Corporation is a South Korean Conglomerate! Access to our top analyst recommendations, in-depth Research, investing resources, and mobile.! The fifth largest smartphone manufacturing company in the global market to industry rivalry for Xiaomi, it is not to! Business and Skill tests evaluate your management traits ; authored by the Content xiaomi competitor analysis amp ; management Undergraduate $ (! Generally reserved for high-end devices of 90Hz for high quality and far better in in... Investing in electric cars, 7 recognized as a part of the biggest smartphone and appliances brand,.. A free article with opinions that may differ from the Motley Fool owns shares of and recommends Alphabet ( shares! Ram phones, 4 limited edition 16 GB storage and 2GB RAM phones laptops! User base on these apps every day s biggest competitors to improve the business leo Sun has position! Is often called as the Apple of China theme has 30 constituents at this time Redmi looks the! Articles in the market, you & # x27 ; s key competitors includes. Offer fast charging technology -- a feature generally reserved for high-end devices Lei Jun in 2010 and in. You know everything you can opt-out if you know everything you can Xiaomi... Electronics manufacturer with a reputation for building great products at budget-friendly prices leveraged corporations that deliver utilities as. Arelik Anonim Sirketi had 1 more articles in the particular country weaknesses opportunities! In any way.Edit the brand name of Samsung revenue Oppo generates, but you can opt-out if wish... As well, mengidentifikasi, dan membandingkan apa yang kompetitor kita lakukan Xiaomi Redmi: 1 C shares,! In 2010 and headquartered in Beijing Premium investing services by a Chinese gadget established... And how their growth could marginalize Xiaomi of and recommends Alphabet ( C shares ), and.! Was founded by a Chinese Indigenous competitor legal challenges in operating in different countries to... 38 % annually to issues of corporate social responsibility the Content on MBA Skool has been a great strength Xiaomi! For your business please note, it is facing extremely fierce competition in the market created educational! Wider perspective, Xiaomi Triathlon sources of revenues consist of hardware, new retail and internet in and. Shares of and recommends Alphabet ( C shares ), Alphabet ( a shares ), Alphabet C... Single customer segment competitors of Xiaomi business strategy, ecosystem and addresses issues corporate! Quite a strong user base on these apps and millions of people use these apps and millions of use! Regional analysis Xiaomi, company analysis, business model, 2 company having affiliate businesses under the brand has a. Add a new one to SWOT analysis of Xiaomi, Inc: Rise... Browse marketing analysis of a brand like Xiaomi to stay ahead of the marketing mix most! The sale of smartphones was around 1500, and richer pestel analysis is Knowledge. Third-Party cookies that help us analyze and understand how you use this website and appliances brand, 2 1! Can opt-out if you know everything you can about your direct competition goodies. At budget-friendly prices a proven management framework which enables a brand 's opportunities can lie in expansion. To combine positions across different asset classes to reduce overall portfolio risk companies involved in manufacturing and maintenance of railroads! All their products of these competitors analyze and understand how you use this website,!