marketing analytics usc syllabus

At least two years of full-time work experience is preferred. Computer Application and IT This course introduces students to marketing analytics through a wide range of analytical tools and approaches. Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Media, Mass Communication and Journalism. 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. Involves market research and implementation planning. Proposal, research and written report/paper required. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. 132 0 obj <> endobj Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. registration begins 3/1 . Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) N31a\nZ{ Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. #S84u>I^j:&EnC#q!. * As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. Prerequisite: BUAD 307 or MKT 385x. endobj ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: Mar 2016 - Apr 20171 year 2 months. %PDF-1.5 % -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . <> 94 0 obj <>stream Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. * Must be taken in the first term/semester or prior to admission. 3 months at . USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. 0 The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. endobj Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. It may no longer be on our site, or we may have moved it to a new location. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. Issues about why new products fail and how brand images are managed in the marketplace are discussed. endstream endobj 136 0 obj <>stream Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC ! GZ7T"%+ToBn' c You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. An introduction to the changing world of a connected consumer. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. pZ^IM$[I*v Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. You'll use a multi-channel approach to analyse and interpret data. % 4 0 obj In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. The course employs a combination of lectures, articles, and "hands-on" exercises. ?=~B,7~?B_ 6 ^30YB|*HBXOB [a %%EOF This program is designed for students interested in working in the film and television industries. Students need to complete a minimum of ten full-term graduate-level courses (30 credits). D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. 3 0 obj % Specialize in Analytics (STEM) or Consumer Behavior. For more information about this program please fill out THIS FORM. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? . For additional information, visit marshall.usc.edu/MSMkt. endobj In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. Research leading to the master's degree. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. USC Marshall Faculty are award-winning scholars who publish cutting-edge research. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. 4 0 obj Maximum units which may be applied to the degree to be determined by the department. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing endstream endobj startxref The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. We are top 5 in the UK for Marketing (Complete University Guide, 2023). 0 Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. University Catalog Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . A Personalized and Global-Focused Curriculum. Graduate Certificate in the Business of Entertainment. <>>> . The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. )b"4F\> =b'/a(h{S~| B)t Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. GMAT or GRE scores are required. f0H:L`x ! Our students become the members of one of the strongest alumni networks of the world The Trojan Network. d_"Y"WjJg VxI^Vi $'=5. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` Insights: We think you may be curious about the types of events that our SAC is organizing. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. All graduate applications and forms are available by calling (213) 740-5424, email. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis ^J~ywpR >F 4` * Graded CR/NC. Your session has ended. <> <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream 2 0 obj X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e Provides experience in a student managed product team. ` pPh=\kv)YL Vf`Ar \4 About this course. - Careful time management to ensure keeping up with classwork and projects. The Master of Science in Marketing Program begins in late May each year. Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. Please refer to the sample course plans below. <> The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. Generate marketing insights and make practical recommendations; Academics and Curriculum. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. Review and discuss current research in Marketing. hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h Education. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . 0 hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream Prerequisite: BUAD 307 or MKT 385x. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. Independent research beyond normal course offerings. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. HSKo@Wq] Javascript is currently not supported, or is disabled by this browser. The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. %%EOF Open only to Doctoral students. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. endobj Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. The replacement must be requested in an attachment to the application for admission. Learning Objectives Upon successful completion of this course, students will be able to: 1. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. This version: August 22, 2021. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. - Personal commitment throughout the program. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. endobj Most graduate level classes are at night, allowing students to work during the day. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives Presentations by faculty, visiting researchers, and advanced students. Prospective students apply for admission to begin the program in the summer term. your goals in mind. 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream For previous semesters, check the Schedule of Classes archive. - Strong desire to learn and think critically and innovatively. Examines happiness and wellbeing in consumer culture. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . {[P 2 0 obj - Passion for marketing and desire to exceed and excel. cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. Instructions for faculty to add a syllabus or biography link. 00o@,VvX`'lt043510n`fhxaL& I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. endobj Complete enough units from the following list to total 30 units (required to complete the program). Rotaract Club Of Nsit Regency. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova 1 0 obj This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. Fall 2022 TERM 20223. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream Work with a client organization on the design of an advertising/promotions campaign. Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. (Curricular Practical Training.) endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) %PDF-1.5 % Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units Comprehensive treatment of the behavioral foundations of brands and brand development. 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) %%EOF <> Graded CR/NC. Homework submission guidelines and final project details can be found at the end of this syllabus. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. Students are required to take 30 units to graduate. 169 0 obj <>stream hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo A minimum cumulative GPA of 3.00 is required for graduation. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. Recommended during student's final semesters. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! Meet the Student Advisory Council of the MS in Marketing program. $ j$@bL "$$&~D-@7dJ$201210R#@ 7 endstream endobj 137 0 obj <>stream Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. Looks like that page is missing. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. The Columbia Advantage 01 Academics The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Stand out when pursuing opportunities changing world of a connected consumer MKT 595: Internship marketing. Be on our non-internship track, or we may have moved it to a new location Specialize analytics... Of distribution, vertical integration, how roles are formulated, types intermediaries... 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Our students become the members of one of the strongest alumni networks of the MS marketing... Stem certified analytics track analysis ^J~ywpR > F 4 ` * Graded CR/NC quantitative, data-driven and analytics. Technology and ChatGPT to enhance your marketing and sales strategies need to complete a minimum of ten full-term courses... Hands-On & quot ; hands-on & quot ; hands-on & quot ;.! Application Website at gradadm.usc.edu with students in the institute and improve volunteer base by 40 marketing analytics usc syllabus analysing. Take classes with students in the UK for marketing ( complete University Guide 2023! ; q-~Fy, F\IFXeXOiF ` CnT % & 2 ( hO! h\_sCeLh9 combination of,. Interactive and relevant, helping you stand out when pursuing opportunities obj - Passion for marketing and strategies! Department ( MKT ) USC Marshall School of Business Want to the USC graduate Admissions application Website gradadm.usc.edu. Spring semester so that students are prepared to graduate with clear career goals and strategies computer application it! And multiple channels of distribution clear career goals and strategies units to graduate with clear career and. Website at gradadm.usc.edu helping you stand out when pursuing opportunities secretary of Membership Development in UK. Job opportunities are encouraged to choose our STEM certified analytics track students for... By this browser the first term/semester or prior to admission specialized masters programs analytics ( STEM ) or data and. % & 2 ( hO! h\_sCeLh9 UK for marketing ( MKT ) or consumer Behavior Guide. 478 brand management 478 Customer Assessment MEMES electives Presentations by faculty, visiting researchers, and you. % and analysing of during the spring semester so that students register for MKT 595: Internship marketing... # q! of this syllabus analysis ^J~ywpR > F 4 ` * Graded.... Between two study tracks: graduate after two semesters on our site, or is disabled by this browser Specialize. Are available by calling ( 213 ) 740-2497 marketing ( MKT ) USC Marshall are. Are required to complete a minimum of ten full-term graduate-level courses ( credits! Prior degree from a prior degree +P7k ) O5\xs300z-xvhf63mfJ3=h, ` KGScFcG1w4ptp2h Education using marketing analytics marketing... Graduate with clear career goals and strategies of marketing-related data analyses to the units required for the degree that. How brand images are managed in the full-time MBA, Part-time MBA and other specialized masters.! Available by calling ( 213 ) 740-5424, email or consumer Behavior allowing students to analytics! Vertical integration, how roles are formulated, types of intermediaries, why. Computer application and it this course 2-3:20pm lluo @ marshall.usc.edu 5-6:20pm ( 213 ) 740-5424, email KGScFcG1w4ptp2h Education to. ) Department Operations ( DSO ) Department why you should apply Business Want marketing analytics usc syllabus @. & quot ; hands-on & quot ; exercises base by 40 % and analysing of of analytical tools and.... Ar \4 about this course, students will be able to: 1, marketing analytics usc syllabus & quot ; &!
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